Year-Round Opportunities
DermWorld
- Monthly advertising in DermWorld, the go-to practice management publication for AAD members.
- Review the editorial calendar to maximize your exposure with AAD members!
Reach: 16,000+ U.S. dermatologists
Reader statistics:
- 93% rate the credibility of content as “good” or “excellent.”*
- 88% say DermWorld provides relevant clinical information.*
- 87% say DermWorld provides new and useful information on improving patient care.*
- 70% of readers either recommend or make the final purchase decisions for their practice.*
Learn more about advertising in the DermWorld Innovation Academy Issue!
*2023 Reader Feedback Study of DermWorld; Hickman Brady Media.
Deadlines vary. Ask your account manager for details.
| 2024 Rates | |
| Full Page, 4C, 1x | $4,695 |
| 1/2 Page, 4C, 1x | $4,010 |
DermWorld Aesthetics News
Reach: 19,000 AAD members and Annual Meeting and Innovation Academy attendees.
Distribution: Sent in April and September 2024.
Member statistics:*
- AAD members regularly perform a variety of cosmetic and aesthetic treatments:
- 74% neurotoxin injections
- 67% filler injections
- 60% chemical peels
- About half of AAD members perform:
- Laser treatment of vascular lesions
- Laser hair removal
- IPL treatments
- More than a third of AAD members perform:
- Laser treatment of acne scars
- Non-ablative laser resurfacing
- Fractional laser resurfacing
*2023 AAD Member Practice Survey.
Hidden
Content
- News and reporting on lasers, skincare and other aesthetic practices AAD dermatologists need to know about, including coverage from related sessions at both the Annual Meeting (April edition) and Innovation Academy (September edition).
- Limited to four Impact ads only. Impact ads are native/content ads, and have a far higher impression and click-through rate than standard display banner ads!
| Deadlines | Space Reservation | Materials Due |
| April | March 19, 2024 | March 26, 2024 |
| September | Aug. 20, 2024 | Aug. 27, 2024 |
DermWorld Year In Review Email
Reach: 19,000 AAD members and Annual Meeting attendees.
Distribution: Sent in December.
Hidden
Content
- What three Annual Meeting topics were the most popular?
- What were the most viewed Insights & Inquiries by Dr. Warren R. Heymann, MD, FAAD?
- What Ask-the-Expert question was read more than any other?
We’ll gather the year’s highlights and surround them with just four Impact ads. Impact ads are native/content ads, and have a far higher impression and click-through rate than standard display banner ads.
Limited copy, infographics and links make your message stand out!
Exclusive Advertiser Email
Opportunity:
- Your exclusive email sent directly to AAD members.
- Subject to AAD approval.
Reach: 19,000 AAD members and Annual Meeting attendees.
Distribution:
- Just one exclusive email is available per month.
- Exclusive Advertiser Emails are not available for the following months: February, March or August 2024.
Metrics: 54% average unique open rate.
Innovation Academy exclusive emails are also available and get your message to meeting attendees before, during and after the event!
| Deadlines | Space Reservation | Materials Due |
| January SOLD | Nov. 21, 2023 | Nov. 30, 2023 |
| April SOLD | March 8, 2024 | March 15, 2024 |
| May SOLD | April 5, 2024 | April 12, 2024 |
| June SOLD | May 9, 2024 | May 16, 2024 |
| July SOLD | June 7, 2024 | June 14, 2024 |
| September SOLD | Aug. 8, 2024 | Aug. 15, 2024 |
| October SOLD | Sept. 6, 2024 | Sept. 13, 2024 |
| November SOLD | Oct. 4, 2024 | Oct. 11, 2024 |
| December | Nov. 6, 2024 | Nov. 13, 2024 |
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.