Meeting News and Navigation Products
Innovation Academy Announcement SOLD
An exclusive single sponsorship!
The Innovation Academy Announcement is a tri-fold publication, 18″ x 10.5″ (flat).
Reach: Mailed to more than 16,000 members in February.
Content: Includes valuable information attendees need to efficiently plan their time at the meeting.
Advertiser receives a half panel ad.
Deadlines
Space reservation: Jan. 6, 2025
Materials due: Jan. 22, 2025
Rate
$35,000 SOLD
Exclusive sponsorship opportunity
New creative should be submitted to AAD prior to the material deadline for approval.
Lead Gen Program—New for 2025!
Opportunity:
Promote your meeting specials and thought leadership and drive traffic to your booth, interest in your solutions, and leads to your sales team. We’ll host your downloadable asset and drive AAD members and Innovation Academy attendees to it—you ensure it’s something they’ll want enough to provide their contact information to receive! Consider:
- A coupon to be redeemed at your booth—for a consult with a KOL, for a significant giveaway, for lunch with you onsite, to be entered into a contest, etc.
- White papers, clinical data and other educational documents about your solution that don’t necessarily require a visit to your booth.
Reach: 19,000+ AAD members and Innovation Academy attendees.
Distribution: Lead Gen assets and Product Samples are housed in an exclusive channel on the Meeting News Central conference website, and promoted in two ePreviews, three eDailies and one eHighlights.
Deadlines
Space reservation: Space is available up to and during the conference. However, for advertiser exposure from first launch, we encourage materials be sent by May 21, 2025.
Meeting News Central is regularly updated, which allows for a confirmation of your plans at any time until the limited ad positions are sold out.
Rate
$2,500
Meeting App Advertising
Opportunity:
- Advertising on AAD’s meeting app—the meeting program and primary navigation resource for attendees.
- Ads are located on the “Explore” page, immediately following the opening splash page.
- Ad is yours exclusively. No rotating with others.
- Ads link to a URL of your choice.
- Ads can be corporate or branded.
- Additional exposure on the Desktop version of the Meeting App.
Reach: Innovation Academy attendees.
Hidden
Content
User-friendly app allows attendees to access pertinent information, such as sessions and events, how to claim CME and submit evaluations, exhibitors, maps, e-Posters, “Ask Me” FAQs, city guide and more.
Deadlines
Space reservation: May 27, 2025
Materials due: June 13, 2025
Rate
$20,000 (three available)
Opportunity:
- ROS ads and premium placements on Meeting News Central, the official meeting news site for the Innovation Academy ePreviews, eDailies and eHighlights, as well as sponsored content.
- As push publications are read, each click on an article brings the reader to Meeting News Central.
- An extensive retargeting campaign also drives attendees, members and other professionals to the site.
Reach:
- 19,000+ AAD members and AAD Innovation Academy registrants via ePreviews, eDaily and eHighlights.
- Months of exposure: Meeting News Central will launch in June 2025, extending the reach of your linked advertorials, programs and resources before, during and after the meeting.*
Site metrics (2024):
- 17,782 unique pageviews
- 12,163 total users
Data collected July 7-Aug. 16, 2024.
Hidden
Content
- Science presented at the conference.
- Information on schedules of industry-supported educational programs.
- Hot-button topics and can’t-miss sessions
Run-Of-Site Ads
Ads rotate in display ad positions throughout Meeting News Central during the entire event cycle.*
All advertisers receive at least 20% SOV.
The ads listed below are available individually, or combined as a package.
These display ads appear on the home page and news channel pages. Leaderboard and rectangle ads also appear on all article pages, and leaderboards are the only display ads in the Industry Highlights channel.
- Leaderboard (970 x 90) and mobile leaderboard (300 x 50)
- Vertical (300 x 600)
- Rectangle (300 x 250)
Ads in some channels populate with content level.
*Length of advertiser exposure dependent on date of purchase.
High-Performance Ads
High-Performance Ads averaged 25,375 impressions and 82 clicks each during the 2024 Annual Meeting!
- Nine native ad spots are available in a prominent position on the home page, titled “Interesting Stories” for readers (see mock-up).
- High-Performance Ads are in a block on the home page, featuring your company name, image and headline.
- Ads rotate up and down the block, but also into a prominent standalone position on the home page, which will add a larger image and a story “teaser” to the above.
- From the home page, High-Performance Ads are linked to your content of up to 1,000 words with a large hero image.
- The High-Performance Ad block also appears on nearly all article pages.
See specifications for more information.
More sponsorship opportunities:
*Ads and content will remain on the site until the first 2026 AAD Annual Meeting ePreview is produced. Length of advertiser exposure dependent on date of purchase. Ads and content can be removed if requested.
Deadlines
Space reservation: Space is available up to and during the conference. However, for advertiser exposure from first launch, we encourage materials be sent by May 21, 2025.
Meeting News Central is regularly updated, which allows for a confirmation of your plans at any time until the limited ad positions are sold out.
| Rates | |
| ROS All Positions (three available) |
$10,200 |
| ROS Leaderboard (two available) | $4,730 |
| ROS Rectangle (two available) |
$3,150 |
| ROS Vertical (two available) |
$2,630 |
| High-Performance Ads | $6,500 |
Opportunity: Generate leads and allow AAD members who missed you onsite or didn’t attend the meeting to order product samples from the official AAD meeting news site.
Reach: 19,000+ AAD members and Innovation Academy attendees.
Distribution: Product Samples are housed in an exclusive channel on the Meeting News Central, and promoted in two ePreviews, three eDailies and one eHighlights.
No products to sample?
Check out AAD’s new Lead Gen Program!
Product samples will be live for one month post-meeting.
Deadlines
Space reservation: Space is available up to and during the conference. However, for advertiser exposure from first launch, we encourage materials be sent by May 21, 2025.
Meeting News Central is regularly updated, which allows for a confirmation of your plans at any time until the limited ad positions are sold out.
Rate
$2,500