Email and Social Media
eDaily
A single-sponsored opportunity!
Opportunity:
- Advertising in daily meeting emails with live event coverage and session recaps.
- Sponsor receives the Leaderboard, two Premium Banner Ads and one Traffic-Driving Content Ad in one daily issue to drive attendees to their booth or program (see image).
Reach: 19,000+ AAD members and Innovation Academy attendees.
Distribution dates: July 10, 11 and 12, 2025.
Metrics: 46.1% open rate, compared to the live conference industry standard of 21.2%.*
Include a calendar link to get your program or event on attendee schedules
Deadlines
Space reservation: June 17, 2025
Materials due: June 24, 2025
Rate
$10,500 per day
An AAD house ad may run in the eDaily.
eHighlights
Exclusive sponsorship opportunity!
Opportunity:
- Be the only advertiser in this critical meeting wrap-up email sent to all AAD members.
- You will receive the leaderboard, two premium banner ads and one Traffic-Driving Content Ad (see image).
Reach: 19,000+ AAD members and Innovation Academy attendees
Distribution dates: Late June 2025.
Metrics: 47.7% open rate, compared to the live conference industry standard of 21.2%.*
Deadlines
Space reservation: June 23, 2025
Materials due: July 7, 2025
Rate
$9,500
Exclusive sponsorship opportunity
An AAD house ad may run in the eHighlights.
ePreviews
Exclusive sponsorship opportunity!
Opportunity:
- Be the sole advertiser in emails announcing meeting programs, science and activities.
- You will receive the leaderboard, two premium banner ads and one Traffic-Driving Content Ad (see image).
Reach: 19,000+ AAD members and Innovation Academy attendees.
Distribution dates: Mid- through late June 2025.
Metrics: 49% open rate, compared to the live conference industry standard of 21.2%.*
Include a calendar link to get your program or event on attendee schedules
| Deadlines | Space Reservation | Materials Due |
| ePreview #1: Mid-June | May 21, 2025 | May 28, 2025 |
| ePreview #2: Late June | June 5, 2025 | June 12, 2025 |
| Rates | |
| ePreview #1 Exclusive Sponsorship | $9,500 |
| ePreview #2 Exclusive Sponsorship | $9,500 |
An AAD house ad may run in the ePreviews.
Exclusive Exhibitor Email
Deliver your message in an exclusive email to both 2025 Annual Meeting and 2025 Innovation Academy attendees!
Opportunity:
- Your exclusive email sent directly to meeting attendees.
- Advertiser-supplied materials, subject to AAD approval.
- Content must be a booth driver or a meeting-related event invitation.
- Post-event content can include follow up meeting announcements or tease upcoming news.
- If necessary, please include a QR code or a link to PI information.
Reach: Your email message is sent to both 2025 Annual Meeting and 2025 Innovation Academy attendees.
Distribution:
- Limit one each day of the meeting and two the week after the meeting.
- Work with your account manager to select a date.
Metrics: 58.5% open rate, compared to the live conference industry standard of 21.2%.*
Include a calendar link to get your program or event on attendee schedules
- Limit two the week prior to the meeting, one each day of the meeting, and two the week after the meeting.
- Work with your account manager to select a date.
Deadlines
Space reservation: June 11, 2025
Materials due: June 18, 2025
Rate
$12,750
Meeting Information Emails
Opportunity:
- Be a part of the AAD’s promotional campaign to its members for Innovation Academy!
- An exclusive opportunity on top of each email offers you premier exposure to members while promoting registration and highlights of the meeting.
Reach: Members and meeting attendees (see details below)
Hidden
Content
Early Access to Register
- Launches Feb. 26, 2025.
- AAD members expect and look for this email for timely information to start their planning.
- Reaches approximately 15,000 members.
- Open rate: 19%
- Click through rate: 7%
New Session Highlights
- Launches March 24, 2025.
- Be a part of the messaging highlighting Thursday sessions at the upcoming meeting. Also a reminder that Early Bird Rates are expiring soon.
- Reaches approximately 15,500 members and attendee prospects.
- Open rate: 25%
- Click through rate: 8%
Early Bird Reminder
- Launches April 1, 2025
- Meeting messaging includes info on speakers and final Early Bird Rates.
- Reaches approximately 14,000 members and attendee prospects.
- Open rate: 28%
- Click through rate: 8%
Education Highlights
- Launches May 5, 2025.
- Includes information on new sessions.
- Reaches approximately 14,000 members and attendee prospects.
- Open rate: 22%
- Click through rate: 6%
Things to Know Before You Go Email
- Launches July 7, 2025.
- Be first on their minds at the top of the final AAD promotional emails. This email highlights important information and happenings at the meeting.
- Reaches all registered attendees.
- Open rate: 31%
- Click through rate: 74%
Metrics from 2024.
| Deadlines | Space Reservation | Materials Due |
| Early Access to Register Email: Feb. 26, 2025, deployment | Feb. 10, 2025 | Feb. 17, 2025 |
| New Session Highlight Email: March 24, 2025, deployment | March 6, 2025 | March 13, 2025 |
| Early Bird Reminder Email: April 1, 2025, deployment | March 14, 2025 | March 21, 2025 |
| Education Highlights Email: May 5, 2025, deployment | April 17, 2025 | April 24, 2025 |
| Things To Know Before You Go Email: July 7, 2025, deployment | June 19, 2025 | June 26, 2025 |
Rate
$9,000 per email
Post Meeting Confirmation Email
Deadlines
Space reservation: June 4, 2025
Materials due: June 11, 2025
Rate
$2,500
This email is not utilized for guest or exhibitor registration.
Retargeting
Deadlines are customizable. Please contact your Account Manager.
Rate
$7,000 per 25,000 impressions
(other quantities available at same CPM)