Email Products

Kickstart your brand exposure early – just as attendees are registering for the meeting!
Your logo is included on two important registration emails sent to 2021 AAD Summer Meeting registrants.

Reach: Summer Meeting attendees.

Content: 

• Registration & Housing Confirmation Email
  • Launches in May.
  • Sent to more than 1,700 attendees when they complete or make updates to their registration, or if they cancel their registration.

• Post Meeting Confirmation Email
  • Launches approximately two weeks after the meeting.
  • Sent to all registrants (estimated 2,200) who verified their Advance or Onsite registration while at the meeting.

Build your brand connection to more than 19,000 members and attendees before the meeting begins!
Broad exposure for your message as members get excited about returning to the Summer Meeting.

Reach: 19,000+ members and attendees.

Content: Topics to be presented at the meeting, industry events and exhibit hall activities.

2019 average unique open rate was 24.5%, compared to the healthcare industry average of 21.7%.*

ePreview #3 will feature schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Expert Sessions.

3X frequency builds meeting brand recognition!
Daily visibility for your message to all AAD members

Reach: 19,000+ members and attendees.

Content: Live event coverage and session recaps.

2019 average unique open rate was 27.3%, compared to the healthcare industry average of 21.7%.*

eDailies are sent on Aug. 5, 6 and 7, 2021.

*According to MailChimp medical, dental, and healthcare industry averages, October 2019.

Drive home your final message with a post-event follow-up
Connect with AAD members and meeting attendees after the conference as they plan next steps

Reach: 19,000+ members and attendees.

Content: 

• eHighlights #1: Summary wrap-up of the entire meeting, including key events, sessions and science.
• eHighlights #2: Enduring content and Industry Programming available on the on-demand virtual site.

The 2021 eHighlights will include an optional opportunity for advertisers interested in collecting leads and sending product samples to members who either didn’t attend the meeting or were not comfortable waiting in lines for product samples.

Advertisers may also use one ad for meeting attendees and a different ad for non-attendees.

2019 unique open rate was 22.8%, compared to the healthcare industry average of 21.7%.*