Digital

Attendee Registration Email Sponsorship

INSERTION ORDER/SPECS
COPY LINK

$20,000-$25,000

Your brand reaches every Annual Meeting attendee with your banner ad on registration emails sent from AAD. Each email is an exclusive opportunity.

• Registration & Housing Confirmation Email
  • Launches in October 2019.
  • Sent to attendees upon completion of their registration, each time they make an update to their registration, or if they cancel their registration.
  • Reaches approximately 9,400 registrants. (Not used for exhibitor or guest registrations.)

• Address Verification Email
  • Launches in early February 2020.
  • Sent to registrants who complete their advance registration by the discounted registration rate deadline and will have their badges mailed to them prior to the meeting.
  • Reaches approximately 8,520 registrants. (Not used for exhibitor or guest registrations.)

• Express Badge Pick-Up Email
  • Launches in late February 2020.
  • Sent to registrants who complete advance registration.
  • This email supplies them with a QR code to scan at Express Pick-Up counters to print their badges and tickets onsite.
  • Reaches approximately 9,200 registrants. (Not used for exhibitor or guest registrations.)

• Post-Show Confirmation Email
  • Launches in late March 2020.
  • Sent approximately two weeks after the meeting to all registrants who verified their Advance or Onsite registration while at the meeting.
  • Reaches approximately 10,900 registrants. (Not used for exhibitor or guest registrations.)

All rates are net. No agency discounts apply. Cancellations are non-refundable.
All quantities are based on projected attendance and room blocks.

ePreviews

INSERTION ORDER/SPECS
COPY LINK

$2,625-$5,460

Kickstart your brand exposure with three email blasts to more than 23,000 members and attendees before the meeting!

• Launches January-March 2020 to an average of 23,300 members and attendees.
• Average unique open rate of 21.8%, compared to the healthcare industry average of 21.1%.*
• Average unique click-through rate of 4.1%, compared to the healthcare industry average of 2.25%.*
• ePreviews build attendee excitement for the event, introduce your brand message, showcase event value, and link to event-planning resources on AAD’s website.
• ePreview #4 will feature schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Expert Sessions.

ePreview #1 Deadlines – launches mid-January 2020
Space reservation deadline: Dec. 9, 2019
Materials due: Dec. 16, 2019

ePreview #2 Deadlines – launches early February 2020
Space reservation deadline: Jan. 2, 2020
Materials due: Jan. 9, 2020

ePreview #3 Deadlines – launches early March 2020
Space reservation deadline: Feb. 3, 2020
Materials due: Feb. 10, 2020

ePreview #4 Deadlines – launches mid-March 2020
Space reservation deadline: Feb. 10, 2020
Materials due: Feb. 17, 2020

*According to MailChimp medical/healthcare industry averages, 2018.
All rates are net. No agency discounts apply. Cancellations are non-refundable.
All quantities are based on projected attendance and room blocks.

eDaily

INSERTION ORDER/SPECS
COPY LINK

$12,080-$22,140

Get daily visibility with more than 27,000 members and attendees as they get live coverage of the Annual Meeting.

• Launches March 20, 21, 22 and 23, 2020 to an average of 27,500 members and attendees.
• Average unique open rate of 30.6%, compared to the healthcare industry average of 21.1%.*
• Average unique click-through rate of 8.8%, compared to the healthcare industry average of 2.25%.*
• eDaily features live coverage of the Annual Meeting to include session and meeting highlights.
• Reaches attendees as well as those who didn't make it to the meeting.

Deadlines
Space reservation deadline: Feb. 20, 2020
Materials due: Feb. 27, 2020

*According to MailChimp medical/healthcare industry averages, 2018.
All rates are net. No agency discounts apply. Cancellations are non-refundable.
All quantities are based on projected attendance and room blocks.

eHighlights

INSERTION ORDER/SPECS
COPY LINK

$7,200-$13,460

Drive home your meeting message to more than 28,000 members and attendees within two weeks after the event.

• Launches late March to more than 28,000 members and attendees.
• Unique open rate of 28.5%, compared to the healthcare industry average of 21.1%.*
• Unique click-through rate of 10.8%, compared to the healthcare industry average of 2.25%.*
• Features important highlights from the Annual Meeting.

Deadlines
Space reservation deadline: Feb. 28, 2020
Materials due: March 6, 2020

*According to MailChimp medical/healthcare industry averages, 2018.
All rates are net. No agency discounts apply. Cancellations are non-refundable.
All quantities are based on projected attendance and room blocks.

Meeting News Landing Page

INSERTION ORDER/SPECS
COPY LINK

$1,315-$8,540

Connect with AAD members, attendees and other related professionals throughout the year with this hub for the most up-to-date conference news.

• Launches in November 2019.
• Official meeting eBlasts sent to more than 28,000 members and attendees drive traffic to the site: aadmeetingnews.org
• 2019 site statistics:
  • 60,120 page views
  • 43,563 unique visitors
• Video Ad features your 15- to 30-second product or branding video on the home page.
• Ad availability is December 2019-April 2020.

Deadlines (site launch)
Space reservation deadline: Oct. 11, 2019
Materials due: Oct. 18, 2019
Deadlines are ongoing. Dates above are noted for maximum exposure.

*All positions are limited to three rotating advertisers.
All rates are net. No agency discounts apply. Cancellations are non-refundable.
All quantities are based on projected attendance and room blocks.