Email Products
Attendee Registration Email
Attendee Registration Email Sponsorships
Your brand reaches meeting attendees with your banner ad on registration emails sent from AAD. Each email is an exclusive opportunity.
Reach: All registrants.
Registration Confirmation Email*
- Launches in XX 2020.
- Sent to meeting attendees upon completion of their registration, each time they make an update to their registration, or if they cancel their registration.
- Not used for exhibitor or guest registrations.
Address Verification Email
- Launches in XX, 2021.
- Sent to meeting registrants who complete their advance registration by the discounted registration rate deadlines and will have their badges mailed to them prior to the physical meeting.
- Not used for exhibitor or guest registrations.
Express Badge Pick-Up Email
- Launches in XX, 2021.
- Sent to meeting registrants who complete advance registration.
- This email supplies them with a QR code to scan at Express Pick-Up counters to print their badges and tickets onsite.
- Not used for exhibitor or guest registrations.
Post-Show Confirmation Email
- Launches in XX, 2021.
- Sent approximately two weeks after the meeting to all registrants who verified their Advance or Onsite registration while at the meeting.
- Not used for exhibitor or guest registrations.
Deadlines
Space reservation deadline: XXX
Materials due: XXX
| Rates | |
| Registration Confirmation Email | $25,000* |
| Address Verification Email | $10,000 |
| Express Badge Pick-Up Email | $10,000 |
| Post-Show Confirmation Email | $10,000 |
Four exclusive sponsorship opportunities
*If the physical Annual Meeting is canceled, the Registration Confirmation Email sponsor will transfer to the VMX Registration Confirmation Email at the same rate.
ePreview
ePreviews
Kickstart your brand exposure with email blasts to XX members and attendees before the meeting!
Reach: AAD members, AAD 2021 registrants, and previous attendees.*
Content Includes: A wide range of topics to be presented at the meeting, including industry events and the Exhibit Hall activities.
ePreview #4 will feature the schedule of industry supported educational programs to include Non-CME (INC) programs and industry expert sessions.
Average unique open rate: 21.8%
Average unique click-through rate: 4.1%
Data collected from 2019.
New for 2021! ePreviews will also be published on the front page of Meeting News Central. ePreview content will move into an ePreview Channel when the Annual Meeting News is published, and advertisers will be included in the channel.
New Enhanced Version Allows for Exhibitor Videos!
- Send in a 15-second video to entice attendees to look for you during the event.
- Videos will be included in the ePreviews and housed on Meeting News Central.
- Only one advertiser-supplied video per issue.
| Deadlines | Space Reservation Deadline | Materials Due |
| ePreview #1: Mid-January | Dec. 8, 2020 | Dec. 15, 2020 |
| ePreview#2: Early February | Dec. 30, 2020 | Jan. 7, 2021 |
| ePreview #3: Early March | Feb. 1, 2021 | Feb. 8, 2021 |
| Industry Program ePreview #4: Early March | Feb. 8, 2021 | Feb. 15, 2021 |
| Rates (per issue) | |
| ePreview and Channel Leaderboard | $6,000 |
| ePreview Premium Banner and Channel Rectangle | $4,900 |
| Video (one per issue) | $10,000 |
*If the physical Annual Meeting is canceled, advertisers will transfer to the VMX ePreviews.
Morning Agenda Email
Morning Agenda Email
A quick-read email each morning of the meeting.
Reach: AAD members, AAD 2021 registrants, and previous attendees.*
Content Includes: Key sessions and activities happening each day and a call to registration.
Sponsor will receive a Leaderboard and Footer ad on the email.
Deadlines
Space reservation deadline: XXX
Materials due: XXX
Rate
$15,000 per day
Exclusive daily sponsorship opportunity
*If the physical Annual Meeting is canceled, advertisers will transfer to the VMX Morning Agenda emails.
eHighlights
eDaily
Get daily visibility with all members and attendees as they get live coverage of the meeting.
Reach: AAD members, AAD 2021 registrants, and previous attendees.*
Content Includes: Live coverage of the meeting, including scientific breakthroughs presented at the conference and additional aspects of the program, such as awards ceremonies and other key events.
eDailies are sent on March 19, 20, 21, and 22, 2021. Each day's Annual Meeting News will also be attached as a flipbook to the eDaily.
Average unique open rate: 30.6%
Average unique click-through rate: 8.8%
Data collected from 2019.
New Enhanced Version Allows for Exhibitor Videos!
- Send in a 15-second video to entice attendees to look for you during the event.
- Videos will be inserted into the eDailies and housed on Meeting News Central.
- Only one advertiser-supplied video per issue.
Deadlines
Space reservation deadline: XXX
Materials due: XXX
| Rates (all issues) | |
| Leaderboard | $22,140 |
| Premium Banner (each) – Larger size for 2021! | $17,340 |
| Video (one per day) | $10,000 |
Includes placement in all four issues, except for videos.
*If the physical Annual Meeting is canceled, advertisers will transfer to the VMX eDailies.
eHighlights
eHighlights
Wrap up your meeting with a post-event follow-up to 28,000.
Reach: AAD members, 2021 registrants, and previous attendees.*
Content Includes: A summary wrap-up of the entire meeting, including key events, awards, sessions, and science.
New for 2021! Launching two weeks after the meeting, the eHighlights will also be published on the front page of Meeting News Central.
Unique open rate: 28.5%
Unique click-through rate: 10.8%
Data collected from 2019.
Deadlines
Space reservation deadline: XXX
Materials due: XXX
| Rates | |
| Leaderboard | $13,460 |
| Premium Banner (each) – Larger size for 2021! | $10,770 |
*If the physical Annual Meeting is canceled, advertisers will transfer to the VMX eHighlights.
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities are based on projected attendance.