Meeting Information and Navigation Tools

Advance Announcement

AAD members see your message as they plan their schedules with the only print publication that mails before the meeting.

Reach: Nearly 19,000 members in November.

Content Includes: Valuable information attendees need to efficiently plan their time at the Annual Meeting.

INSERTION ORDER/SPECS

Deadlines
Space reservation deadline: Sept. 18, 2020
Materials due: Oct. 5, 2020

*Advertiser to provide printed Cover Tip. See Mechanical Specifications for details.

Meeting Preview Video

A dynamic introduction to the meeting that includes your messaging.

Reach: Distributed as part of ePreview #2 reaching all members, 2021 registrants and past attendees.*

Content Includes: A two-minute animated video to get attendees excited about the meeting content and drive registrations.

Supporter will be recognized in the video (with a logo and tag line) and on ePreview #2 as a “brought to you by” credit.

Video will also be housed on Meeting News Central for the duration of the meeting.

INSERTION ORDER/SPECS

Deadlines
Space reservation deadline: XXX
Materials due: XXX

Rate
$15,000
Exclusive sponsorship opportunity

*If the physical Annual Meeting is canceled, sponsor will transfer to the VMX Meeting Preview Video.

Mystery Diagnosis

Encourage meeting attendees to make a diagnosis through a series of mystery images provided by the advertiser.

Reach: All AAD social media followers pre-event, and registered attendees during the meeting.*

Content Includes: Eight social media posts through AAD’s Facebook and Twitter channels with mystery photos. An additional four photos in the meeting eDaily during the event will direct readers to the advertiser’s booth for answers.

Single advertiser receives recognition on all social media and eDaily posts.

INSERTION ORDER/SPECS

Deadlines
Space reservation deadline: XXX
Materials due: XXX

Rate
$20,000
Exclusive sponsorship opportunity

*If the physical Annual Meeting is canceled, sponsorship will transfer to VMX.

Annual Meeting News

Keeping attendees informed and on-track every day of the meeting!

Reach: All professional attendees.

Content Includes: Live coverage of the meeting, including up-to-date event and schedule information, as well as hot-button topics, can't-miss sessions and interactive activities.

The Annual Meeting News will be delivered to all professional attendees as a flipbook and via door-to-door distribution for onsite attendees. If the physical Annual Meeting is canceled, advertising will be transitioned to the VMX Meeting News flipbook attached to the eDaily, with reach extended to all AAD members.

Premium placement details in print:

• Map Premium a Full Page ad adjacent to the floor map page, a banner ad on the floor map page, company recognition with logo and your booth highlighted on the map page.
• Cover Flap is placed on the first issue, with the option to include a Full Page ad in all three issues.
• Front Page Banner Ad can stand alone or include a Full Page ad.

INSERTION ORDER/SPECS

Deadlines
Space reservation deadline: XXX
Materials due: XXX

*Advertiser to supply printed Cover Flap.

Attendee Welcome Guide

Help attendees navigate the meeting!

Reach: Professional attendees.*

Content Includes: Key details attendees need to find what they’re looking for and get their experience at the meeting off to a great start.

The Attendee Welcome Guide will be distributed as a PDF attached to the Know-Before-You-Go email blast and housed on Meeting News Central. Advertiser receives a logo on the Front Cover and a Full Page Ad on page two.

INSERTION ORDER/SPECS

Deadlines
Space reservation deadline: XXX
Materials due: XXX

Rate
$25,000
Exclusive sponsorship opportunity

*If the physical Annual Meeting is canceled, sponsorship will transfer to the VMX Attendee Welcome Guide.

Meeting News Central

New for 2021!

A central location for the AAD Annual Meeting News, ePreviews and eHighlights, as well as sponsored content, resources and industry programs, Meeting News Central is a hub of activity throughout the AAD event cycle. As the push publications are read, each click on an article's "read more" button brings the reader to Meeting News Central.

Reach: AAD members, AAD Annual Meeting 2021 registrants and previous attendees via ePreviews, eDailies, Morning Agenda Emails and an eHighlights.*

Content Includes:

• Science presented at the conference.
• Information on Industry Theaters and INC Programs.
• Hot-button topics, can't-miss sessions and interactive activities.

 
 
Meeting News Central Banner Advertising:

• AAD Meeting News Central Front Page Ad Package: Articles in the AAD ePreviews, the Annual Meeting News and the eHighlights will also be published on the front page of Meeting News Central. In addition, links in the Morning Agenda emails and the eDaily will push readers to this location. Available advertising includes:
  • Leaderboards
  • Rectangle Ads
  • Footer Ads
  • Ads rotate on the front page of Meeting News Central throughout the entire event cycle.**
• Channel advertising is also available in:
  • Channel #1
  • Channel #2
  • Channel #3
  • Channel #4
• Each channel offers:
  • Leaderboards
  • Rectangle Ads
  • Footer Ads
  • Ads rotate on channel page of Meeting News Central throughout the entire event cycle.**

 
 
Meeting News Central Advertorial Content:

• Theaters and INC Programs: Share your pre-recorded AAD Industry Theater or INC program on Meeting News Central to expand and extend its visibility! Your program is placed on the front page of Meeting News Central for four months. Program name and company name will be listed on the front page of Meeting News Central, which will link to a page with your full program. Advertiser can add up to 100 words of descriptive copy to a page with your full program. A request-for-more-information form will be included. Gating is available upon request for lead collection.
• Industry Resources: We’ll share your research, white papers, ebooks, webinar content or other downloadable files on the front page of Meeting News Central throughout the entire event cycle.**
  • Labeled as “Industry Resources,” your document name and company name will be listed on the front page of Meeting News Central.
  • This links to a page that contains your materials.
  • Advertiser can add up to 100 words of descriptive copy.
  • A request-for-more-information form will be included.
  • Gating is available upon request for lead collection.
  • BONUS: Links to Industry Resources will be included in ePreviews, Morning Agenda emails, eDailies and eHighlights!
• Industry Supported Content:
  • Advertiser supplies a 250-word article for publication on Meeting News Central.
  • Headline, company name and the words “Supported Content” appear on the front page of Meeting News Central throughout the entire event cycle.*
  • Exclusive article page includes the full article, hero image, half-page ad and a request-for-more-information form.
  • (Advertiser supplies 250 words, image and ad.)

**Length of advertiser exposure dependent on date of purchase.

INSERTION ORDER/SPECS

Deadlines
Space reservation deadline: XXX
Materials due: XXX
Deadlines are ongoing. Dates above are noted for maximum exposure.

Rates

*If the physical Annual Meeting is canceled, advertising on Meeting News Central will transfer to Meeting News Central for VMX.

AAD In Review

An in-depth wrap-up of the meeting.

Reach: Distributed to all AAD members as a ride-along with with the May issue of AAD's publication, DermWorld.*

Content Includes: “Best of” summaries of all aspects of the meeting, including sessions, awards, early career information, and more.

INSERTION ORDER/SPECS

Deadlines
Space reservation deadline: XXX
Materials due: XXX

Limited and highly select ad positions!

*If the physical Annual Meeting is canceled, advertisers will transfer to VMX In Review with a later issue of DermWorld.