Email Products

Your brand reaches meeting attendees with your 728 x 90 banner at the top of registration emails sent from AAD. Each email is an exclusive opportunity. Banner links to a URL of your choice.

Reach: All registrants.

Address Verification Email

• Launches in early February 2022.
• Sent to meeting registrants who complete their advance registration by the discounted registration rate deadlines and will have their badges mailed to them prior to the physical meeting.
• Reaches approximately 8,550 registrants.
• Not used for exhibitor or guest registrations.

Express Badge Pick-Up Email

• Launches in late February 2022.
• Sent to meeting registrants who complete advance registration.
• This email supplies them with a QR code to scan at Express Pick-Up counters to print their badges and tickets onsite.
• Reaches approximately 9,200 registrants.
• Not used for exhibitor or guest registrations.

Post-Show Confirmation Email

• Launches in March 2022.
• Sent approximately two weeks after the meeting to all registrants who verified their Advance or Onsite registration while at the meeting.
• Reaches approximately 11,000 registrants.
• Not used for exhibitor or guest registrations.

Your brand exclusively reaches all AAD members – up to 19 times!

Content: Promotional messages encouraging Annual Meeting registration. Your 728 x 90 banner is at the top of each email and links to the URL of your choice.

Distribution: Up to 19 emails depending on when sponsorship is secured.

2020 metrics:

• 101,006 emails delivered
• 44.2% average open rate
• 16.1% average click through rate

Kickstart your brand exposure with email blasts to 19,000+ members and attendees before the meeting begins!
Broad exposure for your message as members get excited about returning to the Annual Meeting.

Reach: 19,000+ AAD members and Annual Meeting attendees.

Content: Topics to be presented at the meeting, industry events and exhibit hall activities.

ePreview #4 will feature schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.

New Enhanced Version Allows for Exhibitor Videos!

• Send in a 15-second video to encourage attendees to look for you during the event.
• Only one advertiser-supplied video per issue.

Your brand delivers the daily agenda to all attendees – exclusively!
Daily visibility for your message in this quick-read sent each morning of the meeting.

Reach: 19,000+ AAD members and Annual Meeting attendees.

Content Includes: Key sessions and activities happening each day.

Sponsor will receive a Leaderboard and Premium Banner ad on the email.

4X frequency builds meeting brand recognition!
Daily visibility for your message to all AAD members

Reach: 19,000+ AAD members and Annual Meeting attendees.

Content: Live event coverage and session recaps.

eDailies are sent on March 25, 26, 27 and 28, 2022.

Show off your video in the eDaily!

• Send in a 15-second video to encourage attendees to come to your booth.
• Only one advertiser-supplied video per issue.

 *According to MailChimp medical, dental, and healthcare industry averages, October 2019.

Drive home your final message with a post-event follow-up
Connect with AAD members and meeting attendees after the conference as they plan next steps

Reach: 19,000+ AAD members and Annual Meeting attendees in early to mid-April.

Content: Summary wrap-ups of the entire meeting, including key events, sessions and science.

Show off your video in the eHighlights!

• Send in a 15-second video to encourage attendees to come to your booth.
• Only one advertiser-supplied video per issue.

Send your exclusive message to AAD Annual Meeting attendees!
Increase the attendance at your program and traffic at your booth.

Reach: Your email message is delivered to Annual Meeting attendees.

Content: Advertiser-supplied materials, subject to AAD approval. Content must be a booth driver or a meeting-related event invitation (such as an industry program).