Engagement Packages
Navigation Package SOLD
Exclusive sponsorship opportunity!
Opportunity:
- Own the meeting welcome and navigation experience for AAD members and attendees!
- You will be the first to greet attendees at their hotels with a printed Welcome Guide that provides key meeting details.
- You will be the sole advertiser on the printed Convention Center Map—the single most in-demand publication at the 2024 meeting!
- And you will have up to 12 branded Meeting Ambassadors roaming the convention center providing navigation and meeting assistance each day of the meeting.
Reach: Meeting attendees.
Hidden
Welcome Guide details
Advertiser receives front cover banner logo recognition and the back cover ad of the printed guide, as well as home page branded exposure on Meeting News Central.
Distribution:
- Onsite at headquarter hotels front desks
- Emailed as a link to attendees in AAD’s Know-Before-You-Go email
- Also available on the home page of Meeting News Central. (See the 2024 example.)
Content: Key details attendees need about the meeting, including important sessions and science, key exhibit hall details and city information.
Convention Center Map details
Advertiser receives a front cover logo and back cover ad in the only printed navigation map for the meeting, highly sought-after by onsite attendees.
Distribution:
- Via distribution ambassadors in the morning at the convention center.
- In the AAD Resource Center.
- In the registration area.
- Also available on Meeting News Central. (See the 2024 example.)
Content: Facility map with key meeting locations, shuttle pickup and drop-off information and exhibit hall thumbnail.
Meeting Ambassador details
- Professional, trained representatives dressed in “Ask Me” vests with your logo and booth number on the front and back, greet and guide attendees throughout the convention center during the meeting.
- Equipped with iPads and the meeting Mobile App, 12 professionals (at peak times) roam high-traffic areas of the convention center, including shuttle drop offs, main lobbies, registration, exhibit hall entrances and busy corridors outside session rooms, answering questions and providing directions for attendees.
- Sponsor receives additional recognition in the meeting Mobile App, Day One of the eDaily, Meeting News Central and the attendee Know-Before-You-Go email.
Deadlines vary. Ask your account manager for details.
Rate
$54,000 SOLD
Production fees included
Exclusive sponsorship opportunity
- Premium banner ad in ePreview #2
- Emailed to 19,000+ AAD members and Annual Meeting attendees.
- Products and Services Ad in DermWorld Meeting News
- Your ad in three issues of the daily newspaper.
- Dailies are handed to attendees by distribution ambassadors at the convention center.
- Additional dailies are placed in newsstands in high-traffic locations of the convention center.
Deadlines vary. See individual product deadlines.
Rate
$5,090
Branding Package
- AAD eDaily Premium Banner
- 4X frequency; maximum exposure.
- Quarter Page Ad in DermWorld Meeting News
- Promote your booth/program with print and email exposure all three days.
- High-Performance Ad on Meeting News Central
- Feature your content in a native ad spot located in a prominent position on the home page.
Some substitutions may apply if the above assets are sold out.
*Your materials can go live in January and stay up through May 2025.
Deadlines vary. See individual product deadlines.
Rate
$26,065
Three packages available
Lead Generation Package
- Lead Gen Program—NEW for 2025!
- Promote your conference specials and thought leadership and drive traffic to your booth, interest in your solutions, and leads to your sales team.
- Retargeting
- 25,000 retargeting impressions to AAD members and Annual Meeting attendees.
Some substitutions may apply if the above assets are sold out.
*Your materials can go live in January and stay up through May 2025.
Deadlines vary. See individual product deadlines.
Rate
$17,000
Three packages available
Traffic Building Package
- eDaily Traffic-Driving Content Ad (all issues)
- Your invitation reaches attendees the day of your program or booth activity—and beyond!
- Doctors Bag Insert
- Evening distribution for your invitation.
- Half Page Ad in DermWorld Meeting News
- Promote your booth/program with print and email exposure all three days.
Some substitutions may apply if the above assets are sold out.
Deadlines vary. See individual product deadlines.
Rate
$31,675
Three packages available
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.