Bulletin and OTO News advertising

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Prove your company as a leader in the specialty to 12,000 of the world’s leading otolaryngology-head and neck surgeons

Where AAO-HNS members work:

35%

in Academic Hospitals

33%

in private
Single-Specialty Groups (SSG)

11%

in Solo Practices

10%

in private
Multispecialty Groups (MSG)

8%

in Nonacademic Hospitals

AAO-HNS members see upwards of 30 patients per day.

AAO-HNS members spend more than one day per week in the OR.

Sources:
2022 Otolaryngology Workforce Report

Display Ad Package: One simple buy. 11 ads each month. 20% SOV.

	Online	Bulletin eNewsletters	OTO News eNewsletters
Monthly package rate: $6,000	Included	Included	Included
Ads per month	ROS banner ads rotate in the following positions: Five home page positions Five positions on the “current issue channel” One position on two other channel pages Five positions on all article pages	One banner in two monthly eNewsletters.	One banner ad in four weekly newsletters per month.*
Average monthly metrics	85,000 average total ad impressions 14,000 users Data collected Jan. 1-Dec. 31, 2024.	25,000 emails delivered 51% unique open rate compared to the newsletter industry standard of 34.6%.* Data collected Jan. 1-Dec. 31, 2024.	55,000 emails delivered 52% unique open rate compared to the newsletter industry standard of 34.6%.* Data collected Jan. 1-Dec. 31, 2024.
Description	The Bulletin is the official member publication of the American Academy of Otolaryngology-Head and Neck Surgery. It is the go-to resource for more than 12,000 members for critical information on practice and patient care, including clinical updates, legislative and regulatory issues, state-of-the-art education and research. The Bulletin online content hub features approximately 25 new articles each month.	Articles from the Bulletin are pushed to all AAO-HNS members twice each month. The Bulletin eTOC deploys the first Monday of each month.** The Bulletin EXTRA deploys the third Monday of each month.**	OTO News is an AAO-HNS digest of the most important clinical, research, and practice management information critical to AAO-HNS members, delivered in a timely, weekly format. Advocacy, coding, payment and policy changes, education, and research are heavily featured as well as AAO-HNS/F programs and services. Deploying on Thursdays, four OTO News enewsletters per month are sent to all AAO-HNS members.
	View the site	View an eTOC example View an EXTRA example	View an issue

Four OTO enewsletters per month are sent weekly* to all AAO-HNS members.

Limited

Just five advertisers share the online publication and all six enewsletters.

Affordable

$6,000 per month for all 11 ads per month.*

The content hub features approximately 25 new articles each month.

Wide reach

More than 12,000 AAO-HNS member otolaryngologists and related practitioners.

*According to the Omeda Email Engagement Report, Q1 2025.

**Deployment schedule notes:

Bulletin eTOC: The September eTOC is sent on the first Tuesday of the month.

Bulletin EXTRA: The January and February EXTRAs are sent on the first Tuesday of the month. The October EXTRA is sent on the fourth Monday of the month. The December EXTRA is sent on the second Monday of the month.

OTO News: Five issues of OTO News in January, May, July, and October. Three issues in November and December. No change in rate.

Deadlines and Bulletin Editorial Calendar

The goal of the Bulletin is to provide access to content that can be used by otolaryngologist-head and neck surgeons for quality patient care and public health.

The following deadlines are for full-month ad placements for both display and classified ads. Ads can be purchased any time during the month, but full monthly rates will apply. Advertiser materials will post on the first day of each month. Materials received after the first will post 2-3 business days after receipt.