• Home
  • About
  • Display Advertising
    • Packages
    • Sponsored Content (Native Ads)
  • Editorial Calendar
  • Classifieds
  • Rates
  • Contact
  • Home
  • About
  • Display Advertising
    • Packages
    • Sponsored Content (Native Ads)
  • Editorial Calendar
  • Classifieds
  • Rates
  • Contact

Bulletin and OTO News advertising

Print this page

Prove your company as a leader in the specialty to 12,000 of the world’s leading otolaryngology-head and neck surgeons

Where AAO-HNS members work:

35%

in Academic Hospitals

33%

in private
Single-Specialty Groups (SSG)

11%

in Solo Practices

10%

in private
Multispecialty Groups (MSG)

8%

in Nonacademic Hospitals

More about our readers
Sources:
2022 Otolaryngology Workforce Report

Display Ad Package: One simple buy. 11 ads each month. 20% SOV.

 

Online

Bulletin eNewsletters

OTO News eNewsletters

Monthly package rate: $6,000
Included Included Included
Ads per month

ROS banner ads rotate in the following positions:

  • Five home page positions
  • Five positions on the “current issue channel”
  • One position on two other channel pages
  • Five positions on all article pages
One banner in two monthly eNewsletters. One banner ad in four weekly newsletters per month.*
Average monthly metrics
  • 85,000 average total ad impressions
  • 14,000 users
Data collected Jan. 1-Dec. 31, 2024.
  • 25,000 emails delivered
  • 51% unique open rate
Data collected Jan. 1-Dec. 31, 2024.
  • 55,000 emails delivered
  • 52% unique open rate
Data collected Jan. 1-Dec. 31, 2024.
Description

The Bulletin is the official member publication of the American Academy of Otolaryngology-Head and Neck Surgery. It is the go-to resource for more than 12,000 members for critical information on practice and patient care, including clinical updates, legislative and regulatory issues, state-of-the-art education and research.

The Bulletin online content hub features approximately 25 new articles each month.

Articles from the Bulletin are pushed to all AAO-HNS members twice each month.

The Bulletin eTOC deploys the first Monday of each month.*

The Bulletin EXTRA deploys the third Monday of each month.*

OTO News is an AAO-HNS digest of the most important clinical, research, and practice management information critical to AAO-HNS members, delivered in a timely, weekly* format.

Advocacy, coding, payment and policy changes, education, and research are heavily featured as well as AAO-HNS/F programs and services.

Deploying on Thursdays, four OTO News enewsletters per month* are sent to all AAO-HNS members.

View the site

View an eTOC example

View an EXTRA example

View an issue

Limited

Just five advertisers share the online publication and all six enewsletters.

Affordable

$6,000 per month for all 11 ads per month.*

Wide reach

More than 12,000 AAO-HNS member otolaryngologists and related practitioners.
*Deployment schedule notes:
Bulletin eTOC: The September eTOC is sent on the first Tuesday of the month.

Bulletin EXTRA: The January and February EXTRAs are sent on the first Tuesday of the month. The October EXTRA is sent on the fourth Monday of the month. The December EXTRA is sent on the second Monday of the month.

OTO News: Five issues of OTO News in January, May, July, and October. Three issues in November and December. No change in rate.

Sponsored Content (Native Ads)

NEW! Sponsored Content (Native Ads)

Only one available each month!
Now available: A premium native advertising position across the AAO-HNS Bulletin website and newsletters, offering an exclusive, high-visibility way to deliver educational, thought leadership content directly to AAO-HNS members.
Why Native Ads?
  • More trustworthy than traditional ads
  • More engaging and less likely to be ignored
  • Unblockable by ad blockers
  • More effective, with CTRs up to 10x higher than banner ads
Video ads and social media add-ons are available. Rates start at $11,000.
Get the details
Sponsored Content (Native Ads)

Deadlines and Bulletin Editorial Calendar

The goal of the Bulletin is to provide access to content that can be used by otolaryngologist-head and neck surgeons for quality patient care and public health.

The following deadlines are for full-month ad placements for both display and classified ads. Ads can be purchased any time during the month, but full monthly rates will apply. Advertiser materials will post on the first day of each month. Materials received after the first will post 2-3 business days after receipt.

2025 Bulletin issues

Comprehensive Otolaryngology

January 2025
Space/materials deadline:
Dec. 2, 2024

Kids ENT Health/Pediatric

February 2025
Space/materials deadline:
Jan. 20, 2025

Otology / World Hearing Day / Sleep Awareness Week

March 2025
Space/materials deadline:
Feb. 17, 2025

Voice, Airway, Swallowing / World Voice Day

April 2025
Space/materials deadline:
March 18, 2025

Allergy / Better Hearing & Speech Month

May 2025 
Space/materials deadline:
April 17, 2025

Geriatric

June 2025
Space/materials deadline:
May 19, 2025

Head & Neck / Endocrine

July 2025 
Space/materials deadline:
June 17, 2025

Sleep Disorders

August 2025
Space/materials deadline:
July 18, 2025

Rhinology / World Sinus Health Awareness Month

September
Space/materials deadline:
Aug. 18, 2025

Neurotology

October
Space/materials deadline:
Sept. 17, 2025

Facial Plastic and Reconstructive Surgery

November
Space/materials deadline:
Oct. 20, 2025

Patient Safety and Quality Improvement / Annual Report

December
Space/materials deadline:
Nov. 17, 2025

Dates and editorial themes are subject to change.

Bulletin Classifieds

The specialty’s most important classifieds
AAO-HNS members use the Bulletin as a go-to source for classifieds—either for employment or education courses and meetings. This important section of the Bulletin is featured as a dedicated channel.

Employment

Fill your open positions

Courses

Drive registrations for your
courses and meetings

Dedicated

An entire channel of the Bulletin is dedicated exclusively to classified ads.

View the classified channel

Affordable

$1,100 per month for your message to reach more than 12,000 AAO-HNS members.

Promoted

The classified channel is promoted from the home page and in two Bulletin newslettters each month, and in OTO News.

Featured

Pin your ad to the top of the classified channel for maximum visibility!

Rates

Display Ad Package

One buy, 11 ads per month—six of them emailed to more than 12,000
AAO-HNS members!

Package includes:
  • Five ROS ads in the online Bulletin
  • One banner ad in the Bulletin eTOC
  • One banner ad in the Bulletin EXTRA
  • One banner ad in four weekly* issues of OTO News monthly
Frequency rate options:
  • Per month: $6,000
  • 6x: $5,500
  • 9x: $5,375
  • 12x: $5,250
2025 Insertion Order/Specs
*Five issues of OTO News in January, May, July, and October. Three issues in November and December. No change in rate.

Classified Advertising

Payments for classified ads are due upon order.

Bulletin Classified Ads per month: $1,100
  • Each ad includes a logo/image, headline, teaser and up to 500 words of body copy.

Bulletin Featured Classified Ads per month: $2,000
  • Same as above, but ad is pinned to the top of the page.
  • Two available
2025 Insertion Order/Specs
All rates are net. No agency discounts apply. Cancellations are non-refundable.

Contact

Criss John

Criss John

Display and Classified Advertising
913-344-1420
cjohn@ascendmedia.com

Tricia Walsh

Tricia Walsh

Display Advertising
314-540-3960

twalsh@ascendmedia.com

© COPYRIGHT 2025 ASCEND MEDIA · 401 SW WARD ROAD, SUITE 210, LEE’S SUMMIT, MO 64083 · 913-469-1110 · CONTACT US