2024 Bulletin and OTO News Media Kit
Expand your advertising reach into the Academy’s catalog of publications and news sources sent to more than 12,000 members!
One buy, 11 ads per month—six of them emailed to more than 12,000
AAO-HNS members!
Rates and Details
| Opportunity | Price | What’s Included |
|---|---|---|
| Display Ad Package per month | $6,000 |
|
| Display Ad Package per month at 6x frequency | $5,500 |
|
| Display Ad Package per month at 9x frequency | $5,375 |
|
| Display Ad Package per month at 12x frequency | $5,250 |
|
| Bulletin Classified Ads per month | $1,100 | Each ad includes a logo/image, headline, teaser and up to 500 words of body copy. |
| Bulletin Featured Classified Ads per month (two available) | $2,000 | Same as above, but ad is pinned to the top of the page. |
*Five issues in February, May, August and October. Three issues in November and December. No change in rate.
All rates are net. No agency discounts apply. Cancellations are non-refundable.
Display Ads: The Bulletin Online and Bulletin enewsletters
The go-to, reliable resource for the 12,000+ AAO-HNS members to stay up to date on critical information for their practices and patient care, including current clinical updates, legislative and regulatory issues impacting healthcare, state-of-the-art education,
and relevant research.
All articles are posted online and pushed to members twice a month via two enewsletters.
The Bulletin Online content hub features approximately 25 new articles each month.
Your ROS ads rotate in five home page positions, five positions on the “current issue channel,” one position on two other channel pages, and in five positions on all article pages.
Average monthly metrics:
-
59,000 average total ad impressions
-
10,000 users
Data collected Jan. 1-Nov. 30, 2023
View the site
Your banner ad also appears in two Bulletin enewsletters per month, sent to more than 12,000 AAO-HNS members and driving traffic back to the Bulletin online:
-
Bulletin eTOC deploys the first Monday of each month.
-
Bulletin EXTRA deploys the third Monday of each month (except December, which deploys the second Monday).
Average monthly metrics:
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24,000 emails delivered
-
53% unique open rate
Data collected Jan. 1-Oct. 31, 2023
View the Bulletin eTOC enewsletter
View the Bulletin EXTRA enewsletter
Display Ads: OTO News
A digest of the most important clinical, research, and practice management information critical to AAO-HNS members, delivered in a timely, weekly* format.
Advocacy, coding, payment and policy changes, education, and research are heavily featured as well as AAO-HNS/F programs and services.
Deploying on Thursdays, four OTO News enewsletters per month* are sent to all AAO-HNS members.
Average monthly metrics:
-
50,000 emails delivered
-
49.59% unique open rate
Data collected Jan. 1-Nov. 30, 2023
View OTO News
Limited
Just five advertisers share the online publication and all six enewsletters.
Affordable
$6,000 per month for ROS ads online and banner ads in six enewsletters per month.*
Distribution
More than 12,000 AAO-HNS member otolaryngologists and related practitioners.
Position your company as a leader in the specialty by showcasing your latest products, services, and discoveries to the world’s leading otolaryngology-head and neck surgeons, researchers, and healthcare providers.
*Five issues in February, May, August and October. Three issues in July, November and December. No change in rate.
Bulletin Classifieds: The go-to source for AAO-HNS members
Employment
Fill your open positions
Courses
Drive registrations for your
courses and meetings
The specialty’s most important classifieds
AAO-HNS members use the Bulletin as a go-to source for classifieds – either for employment or education courses and meetings. This important section of the Bulletin is featured as a dedicated channel.
Dedicated
An entire channel of the Bulletin is dedicated exclusively to classified ads.
Affordable
$1,100 per month for your message to reach more than 12,000 AAO-HNS members.
Promoted
The classified channel is promoted from the home page and in two enewsletters each month.
Featured
Pin your ad to the top of the classified channel for maximum visibility!
2024 Deadlines and Bulletin Editorial Calendar
The goal of the Bulletin is to provide access to content that can be used by otolaryngologist-head and neck surgeons for quality patient care and public health. The audience includes more than 12,000 members of the American Academy of Otolaryngology–Head and Neck Surgery (AAO-HNS), one of the world’s largest organizations representing specialists who treat the ears, nose, throat, and related structures of the head and neck.
The following deadlines are for full-month ad placements for both display and classified ads. Ads can be purchased any time during the month, but full monthly rates will apply. Materials received after the first of the month will post 2-3 business days after receipt.
Comprehensive Otolaryngology
Space/materials deadline:
Nov. 21, 2023
Kids ENT Health/Pediatric
Space/materials deadline:
Jan. 18, 2024
Otology/World Hearing Day/ Sleep Awareness Week
Space/materials deadline:
Feb. 16, 2024
Voice, Airway, and Swallowing/ World Voice Day
Space/materials deadline:
March 18, 2024
Allergy/Annual Meeting/Better Hearing & Speech Month
Space/materials deadline:
April 17, 2024
Advocacy/Geriatric
Space/materials deadline:
May 17, 2024
Research & Quality/ Head and Neck/Endocrine
Space/materials deadline:
June 17, 2024
OTO Experience/Sleep Disorders
Space/materials deadline:
July 18, 2024
Rhinology/World Sinus Health Awareness Day/Education
Space/materials deadline:
Aug. 19, 2024
Neurotology/
Member Engagement
Space/materials deadline:
Sept. 17, 2024
Facial Plastics and Reconstructive
Surgery/International
Space/materials deadline:
Oct. 18, 2024
Patient Safety and Quality Improvement/Annual Report
Space/materials deadline:
Nov. 14, 2024
Dates and editorial themes are preliminary and subject to change.
Contact
Tricia Walsh
Display Advertising
314-540-3960
twalsh@ascendmedia.com
Aimee Preator
Classified Advertising
913-344-1377
AAO-HNSclassifieds
@ascendmedia.com