Meeting News and Navigation Products

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Reach: 16,000+ U.S. AAD members and Innovation Academy attendees.

Content: Information about the meeting experience.

Distribution: Mailed in early May to 16,000+ members.

Your brand in the hands of all attendees!

AAD’s mobile app is the meeting program and primary navigation resource for attendees.

Reach: Innovation Academy attendees.

Content: User-friendly app allows attendees to access pertinent information, such as sessions and events, how to claim CME and submit evaluations, exhibitors, maps, e-Posters, “Ask Me” FAQs, city guide and more.

• Ads are located on the “Explore” page, immediately following the opening splash page.
• Ad is yours exclusively. No rotating with others.
• Ads link to a URL of your choice.
• Ads can be corporate or branded.
• Advertisers are also on the “Ask Me” page with their name and a link.
• Additional exposure on the Desktop version of the Mobile App.

Run-of-site banners include all display ads on the front page, channel pages and all article pages!

A 24/7 central location for the Innovation Academy ePreviews, eDailies and eHighlights, as well as sponsored content. As the push publications are read, each click on an article brings the reader to Meeting News Central.

View the Meeting News Central site

Ads rotate in all display ad positions throughout Meeting News Central during the entire event cycle.*

Includes the following display ad positions on the front page and all channel pages:

• Leaderboard (970 x 90)
• Mobile Leaderboard (300 x 50)
• Vertical (300 x 600)
• Rectangle (300 x 250)

Leaderboard and rectangle ads also appear on all article pages.

Display advertisers receive 20% SOV.

Advertiser Sponsored Content/Native Ads

• Six native ad spots are available in a prominent position on the front page, titled “Interesting Stories” (see mock-up).
• Advertiser content can be (or include) white papers, videos or any other content you wish to share with readers.
• The Interesting Stories block will feature each advertiser’s company name, image and headline.
• Each Interesting Story will rotate up and down the block, but also into a prominent standalone position on the home page and channel pages, which will add a larger image and a story “teaser” to the above.
• Your Interesting Story links to your content of up to 1,000 words with a large hero image.
• The Interesting Stories block also appears on nearly all article pages.

Reach: 19,000+ AAD members and 2022 AAD Innovation Academy registrants via ePreviews, eDailies and eHighlights.

Content:

• Science presented at the conference.
• Information on schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.
• Hot-button topics and can’t-miss sessions

An Industry Highlights channel will be published on Meeting News Central, which will include a schedule of Industry Programs. All AAD Doctors Bag supporters will have an “article” related to their insert within this channel labeled “paid advertising content.” Premium insert advertisers in the AAD Doctors Bag will have their articles pinned at the top of this channel page. In addition, a link to the Industry Highlights page will be included in each day’s eDaily.

Attendee Welcome Guide

Your brand is front and center as the exclusive sponsor of this publication delivered to attendees as they arrive at their hotels!

Reach: Meeting attendees.

Distribution:

• Onsite at headquarter hotels front desks
• Emailed as a link to all attendees in AAD’s Know-Before-You-Go email
• Also available on the front page of Meeting News Central.

Content: Key details attendees need to find what they’re looking for and get their meeting experience off to a great start.

Advertiser receives front cover banner logo recognition and the back cover ad of the printed guide, as well as front page branded exposure on Meeting News Central.