Meeting News and Navigation Products
Make early contact!
AAD members see your message early as they plan their schedules with the only print publication that mails before the meeting.
Reach: Nearly 16,000 members in November.
Content: Includes valuable information attendees need to efficiently plan their time at the meeting.
Deadlines
Space reservation deadline: Sept. 10, 2021
Materials due: Sept. 29, 2021
| Rates | |
| Back Cover | $16,250 |
|
Cover Tip*
|
$10,000 |
|
Inside Front Cover
|
$9,700 |
|
Inside Back Cover
|
$7,800 |
|
Opposite Welcome Message
|
$7,800 |
*Advertiser to provide printed Cover Tip.
New creative should be submitted to AAD prior to the material deadline for approval.
Mobile App Advertising
Your brand in the hands of all attendees!
AAD’s mobile app is the meeting program and primary navigation resource for attendees.
Reach: Annual Meeting attendees.
Content: User-friendly app allows attendees to access pertinent information, such as sessions and events, how to claim CME and submit evaluations, exhibitors, maps, e-Posters, “Ask Me” FAQs, city guide and more.
- Ads are located on the “Explore” page, immediately following the opening splash page.
- Ad is yours exclusively. No rotating with others.
- Ads link to a URL of your choice.
- Ads can be corporate or branded.
- Advertisers are also on the “Ask Me” page with their name and a link.
- Additional exposure on the Desktop version of the Mobile App.
2019 Annual Meeting Metrics
-
13,000 users
-
2.5 million screen views
-
An average of 16.5 screens per session
-
Average engagement time: 12.5 minutes per session
Deadlines
Space reservation deadline: Dec. 8, 2021
Materials due: Dec. 15, 2021
Rate
$30,000 (two available)
Keeping attendees informed and on-track every day of the meeting!
Reach: 19,000+ members and attendees on March 25, 26 and 27.
Content Includes: Live coverage of the meeting, including up-to-date event and schedule information, as well as hot-button topics, can’t-miss sessions and interactive activities.
The Annual Meeting News is delivered each day via distribution ambassadors at the convention center and in newsstands in high-traffic locations around the center. The Annual Meeting News is also sent to all members and attendees each day as a link in the Morning Agenda Email.
Premium placement details in print:
- Map Premium includes a Full Page ad adjacent to the floor map page, a banner ad on the floor map page, company recognition with logo and your booth highlighted on the map page.
- Cover Flap* is placed on the first issue, with the option to include a Full Page ad in all three issues.
- Front Page Banner Ad can stand alone or include a Full Page ad.
Newsstand Sponsorship
- Includes eight newsstands located in high-traffic areas throughout the convention center.
- Exclusive sponsorship opportunity includes option for Full Page ad placement in the Annual Meeting News.
Get additional exposure with DermWorld Magazine Stands!
Newsstand Sponsorship Deadlines
Space reservation deadline: Feb. 1, 2022
Materials due: Feb. 8, 2022
Annual Meeting News Deadlines
Space reservation deadline: Feb. 3, 2022
Materials due: Feb. 10, 2022
| Standard Rates | |
| Full Page Spread | $24,165 |
|
Full Page
|
$12,320 |
|
Full Page PI (B/W)
|
$10,500 |
|
Junior Page
|
$11,150 |
|
Half Page
|
$9,110 |
|
Quarter Page
|
$6,530 |
|
Product & Services Showcase Ad
|
$1,030 |
| Premium Rates | |
| Front Page Banner will Full Page Ad | $19,500 |
|
Front Page Banner only
|
$12,080 |
|
Map Premium
|
$19,290 |
|
Cover Flap* with Full Page Ad
|
$18,000 |
|
Cover Flap only*
|
$9,000 |
|
Newsstands only
|
$15,760 |
|
Newsstands with Full Page Ad
|
$21,750 |
|
Back Cover
|
$15,210 |
|
Inside Front Cover
|
$14,090 |
|
Inside Back Cover
|
$14,090 |
*Advertiser to provide printed Cover Flap. See mechanical specifications for details.
Attendee Welcome Guide
Your brand is front and center as the exclusive sponsor of this publication delivered to attendees as they arrive at their hotels!
Reach: Meeting attendees.
Distribution:
- Onsite at headquarter hotels front desks
- Emailed as a link to all attendees in AAD’s Know-Before-You-Go email
- Also available on the front page of Meeting News Central.
Content: Key details attendees need to find what they’re looking for and get their meeting experience off to a great start.
Advertiser receives front cover banner logo recognition and the back cover ad of the printed guide, as well as a 300 x 600 ad on the Attendee Welcome Guide page on Meeting News Central.
Deadlines
Space reservation deadline: Feb. 10, 2022
Materials due: Feb. 17, 2022
Rate
$25,000
Exclusive sponsorship opportunity
2019 Annual Meeting metrics:
- Unique page views: 53,270
- Total users: 43,563
Data collected November 2018 to April 2019.
Run-of-Site Banners include all display ads on the front page, channel pages and all articles pages!
A 24/7 central location for the Annual Meeting ePreviews, eDailies and eHighlights, as well as sponsored content and resources. As the push publications are read, each click on an article brings the reader to Meeting News Central.
Ads rotate in all display ad positions throughout Meeting News Central during the entire event cycle.*
Includes the following banner ads on the front page and all channel pages:
- Leaderboard (970 x 90)
- Mobile Leaderboard (300 x 50)
- Vertical (300 x 600)
- Rectangle (300 x 250)
Leaderboard and rectangle ads also appear on all article pages.
All advertisers receive 25% SOV.
Reach: 19,000+ AAD members and 2022 AAD Annual Meeting registrants via ePreviews, eDaily and eHighlights.
Content:
- Science presented at the conference.
- Information on schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.
- Hot-button topics and can’t-miss sessions
New Feature for 2022! An Industry Highlights channel will be published on Meeting News Central, which will include a schedule of Industry Programs. All AAD Doctors Bag supporters will have an “article” related to their insert within this channel labeled “paid advertising content.” Premium insert advertisers in the AAD Doctors Bag will have their articles pinned at the top of this channel page. In addition, a link to the Industry Highlights page will be included in each day’s eDaily.
*Length of advertiser exposure dependent on date of purchase.
Hidden
Industry Content
Industry Content:
- Advertiser supplies a 250-word article for publication on Meeting News Central.
- Headline, company name and the words “Industry Content” appear on the front page of Meeting News Central throughout the entire event cycle.*
- Full article appears on an exclusive article page with a hero image and Vertical 300 x 600 ad. (Advertiser supplies 250 words, image and ad.)
Front Page Video:
- Your video is promoted on the front page of Meeting News Central throughout the entire event cycle.*
- Labeled as “Industry Resources,” your video name and company name will be listed on the front page of Meeting News Central.
- Your video appears on an exclusive article page with a 100-word description of the video.
- Gating is available upon request for lead collection.
- Links to Industry Resources in the ePreviews, eDailies and eHighlights engage readers with your message.
Industry Resources:
- Your white paper or other resource is promoted on the front page of Meeting News Central throughout the entire event cycle.*
- Labeled as “Industry Resources,” your document name and company name will be listed on the front page of Meeting News Central.
- Your resource appears on an article page with a 100-word description of the resource.
- Gating is available upon request for lead collection.
- Links to your content in the ePreviews, eDailies and eHighlights engage readers with your message.
Industry Programs: Share your pre-recorded (or onsite recorded) AAD INC program or Industry Product Session on Meeting News Central to expand and extend its visibility throughout the entire event cycle!*
- Your program name and company name are listed on the front page of Meeting News Central
- This leads viewers to your full program.
- Advertiser can add up to 100 words of descriptive copy.
- Gating is available upon request for lead collection.
*Length of advertiser exposure dependent on date of purchase.
Months of exposure!
Meeting News Central will launch in January 2022. You can link your advertorials, programs and resources on this official AAD branded site in your own promotions long after the event is over!
(Ads and content will remain on the site until the first 2022 AAD Summer Meeting ePreview is produced. Length of advertiser exposure dependent on date of purchase. Ads and content can be removed if requested.)
Deadlines
Space reservation deadline: Dec. 28, 2021
Materials due: Jan. 4, 2022
Deadlines are ongoing. Dates above are noted for maximum exposure.
Rates
| ROS Banner Advertising | |
| ROS Banners (all available display ads on front page, channel pages and article pages) | $30,000 (four available) |
| Industry Content | |
|
Industry Content
|
$8,000 |
|
Front Page Video
|
$5,000 (one available) |
|
Industry Resources
|
$6,500 |
|
Industry Programs
|
$10,000 |
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities are based on projected attendance and room blocks.
| Icon Key | |
 |
Traffic-building product |
|
Reach all meeting attendees |
|
Reach all AAD members |
|
Push Product |
|
Personal delivery |
|
Lead-generating product |
|
Product has frequency |
|
Branding product |