Year-Round Opportunities
Opportunity:
- Monthly advertising in DermWorld, the go-to practice management publication for AAD members.
- Review the editorial calendar to maximize your exposure with AAD members!
Reach: 16,000+ U.S. dermatologists
Reader statistics:
- 93% rate the credibility of content as “good” or “excellent.”*
- 88% say DermWorld provides relevant clinical information.*
- 87% say DermWorld provides new and useful information on improving patient care.*
- 70% of readers either recommend or make the final purchase decisions for their practice.*
Learn more about advertising in the DermWorld Annual Meeting Issue!
*2023 Reader Feedback Study of DermWorld; Hickman Brady Media.
Deadlines vary. Ask your account manager for details.
| 2025 Rates | |
| Full Page, 4C, 1x | $4,785 |
| 1/2 Page, 4C, 1x | $4,080 |
Opportunity: Banner advertising in the weekly newsletter delivered each Thursday.
Reach: 16,000+ U.S. dermatologists
Metrics: 27.4% open rate
Hidden
Content
- Each issue includes Question of the Week and Case Challenge.
- The newsletter also features 6-8 news items per week linked to AAD.org, AAD publications or outside news items featuring AAD.
Deadlines vary. Ask your account manager for details.
| 2025 Rates | |
| Position #1, 1x | $5,725 |
| Position #2, 1x | $4,985 |
| Position #3, 1x | $4,245 |
| Position #4, 1x | $3,500 |
| Position #5, 1x | $2,760 |
Opportunity: Banner advertising in the weekly newsletter delivered each Thursday.
Reach: 16,000+ U.S. dermatologists
Metrics: 24.8% open rate
Hidden
Content
Contains timely and relevant news briefs related to core areas of practice, policy, and patient care, as well as FDA updates and breaking news items of interest to dermatologists.
Deadlines vary. Ask your account manager for details.
| 2025 Rates | |
| Position #1, 1x | $5,725 |
| Position #2, 1x | $4,985 |
| Position #3, 1x | $4,245 |
| Position #4, 1x | $3,500 |
| Position #5, 1x | $2,760 |
Exclusive Advertiser Email
Opportunity:
- Your exclusive email sent directly to AAD members.
- Subject to AAD approval.
Reach: 19,000 AAD members and Annual Meeting attendees.
Distribution:
- Just one exclusive email is available per month.
- Exclusive Advertiser Emails are not available for the following months: February, March or July 2025.
Metrics: 54% average unique open rate.
Annual Meeting exclusive emails are also available and get your message to meeting attendees before, during and after the event!
| Deadlines | Space Reservation | Materials Due |
| January 2025 SOLD | Dec. 10, 2024 | Dec. 17, 2024 |
| April 2025 SOLD | March 17, 2025 | March 24, 2025 |
| May 2025 | April 14, 2025 | April 21, 2025 |
| June 2025 SOLD | May 12, 2025 | May 19, 2025 |
| August 2025 SOLD | July 14, 2025 | July 21, 2025 |
| September 2025 | Aug. 11, 2025 | Aug. 18, 2025 |
| October 2025 SOLD | Sept. 15, 2025 | Sept. 22, 2025 |
| November 2025 SOLD | Oct. 13, 2025 | Oct. 20, 2025 |
| December 2025 | Nov. 10, 2025 | Nov. 17, 2025 |
Rate
$35,000
2025 Insertion Order/Specs
Skin Care News
Opportunity: Advertising in the new AAD official member skin care enewsletter to meet the growing demand from AAD members.
Reach: 19,000 AAD members and Annual Meeting and Innovation Academy attendees.
Distribution: Sent in April and September.
Metrics:
- 48.2% average unique open rate
- 5.1% average click rate
Member statistics:*
- AAD members regularly perform a variety of cosmetic treatments:
- 74% neurotoxin injections
- 67% filler injections
- 60% chemical peels
- About half of AAD members perform:
- Laser treatment of vascular lesions
- Laser hair removal
- IPL treatments
- More than a third of AAD members perform:
- Laser treatment of acne scars
- Non-ablative laser resurfacing
- Fractional laser resurfacing
*2023 AAD Member Practice Survey.
Hidden
Content
- News and reporting on lasers, skincare and other aesthetic practices AAD dermatologists need to know about, including coverage from related sessions at both the Annual Meeting (April edition) and Innovation Academy (September edition).
- Limited to four Impact ads only. Impact ads are native/content ads, and have a far higher impression and click-through rate than standard display banner ads!
| Deadlines | Space Reservation | Materials Due |
| April 2025 | March 17, 2025 | March 24, 2025 |
| September 2025 | Aug. 23, 2025 | Aug. 30, 2025 |
Rate
$6,500
Four positions available per issue
2025 Insertion Order/Specs
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.