Engagement Packages
Amplify your success with a well-planned marketing campaign
HCP marketing at a hybrid event is similar…but different.
Reach
We maximize reach to both the
in-person and virtual audiences through a combination of highly engaging in-person and virtual solutions – emailed and mailed – and plan distribution to registered attendees, previous attendees and the full association membership. This flexible approach means we reach a wide audience where and how they want to engage.
Frequency
Getting your messaging in front of the target audience frequently is critical due to the many distractions at both in-person and virtual meetings. Our approach strategically integrates multiple messaging opportunities surrounded by essential content at various times during the event.
Content
Engaging content is the cornerstone of any successful campaign, as it shows your message in the right context. From navigational information
(in-person and virtually) to high science, we know exactly what content resonates with HCPs before, during and after the event.
Variety
Convention attendees consume information in different ways, at different times. It’s essential that your messaging is seen across a variety of media for both the in-person and virtual audiences – printed, handed out, online and pushed – before, during and after the meeting.
These packages help create experiences that allow both in-person and virtual attendees to consume information when and how they like, therefore optimizing engagement and creating meaningful ROI for your efforts.
If one of these packages isn’t quite right, let us know and we’ll be happy to customize a package to meet your needs.
Successful branding campaigns are built on expansive reach, frequent messaging and a variety of media. Our branding experience provides seven different types of outreach via five media types to reach AUA’s 22,000 members. This premium combination of branding tactics in AUA’s most-read publications will be delivered
in-person and virtually at varying times each day.
- One AUA Daily News ePreview Leaderboard: Your message delivered to 22,000 AUA members plus non-member registrants and previous attendees.
- AUA Daily eNews Premium Banner: 3X frequency; maximum exposure.
- Front Page Leaderboard on AUA Daily News Online: Live for up to 12 months.*
- AUA Daily News Full Page: Print and email exposure all three days.
- Video: Your 15-second branding video goes in the AUA Daily News ePreview, the AUA Daily eNews or the AUA Daily News eHighlights of your choice.
Some substitutions may apply if the above assets are sold out.
*Your ad can go live as early as May 2021 for the Kick-off Event and stay up until the 2022 meeting cycle begins.
Rate
$31,500
Three packages available
Deadlines vary. See individual product deadlines.
To successfully drive attendance to your booth or program, reach and content are critical, but the variety of media and timing are pre-requisites. With this experience, we focus messaging to in-person and virtual attendees through multiple highly targeted efforts before, and on the day(s) of your exhibits/program. This drives meaningful ROI.
- One AUA Daily News ePreview Premium Banner: Announce your program early.
- AUA Daily News eHighlights Premium Banner: Continue visibility for your program on demand.
- Doctors Bag Insert: Early evening distribution for your invitation.
- Video: Entice attendees to look for you at the meeting with your 15-second video in the AUA Daily News ePreview or the AUA Daily eNews.
- AUA Daily News Half Page: Promote your program with print and email exposure all three days.
Some substitutions may apply if the above assets are sold out.
Rate
$21,000
Three packages available
Deadlines vary. See individual product deadlines.
Effective lead generation campaigns are a combination of reach, frequency and content. We combine the broadest reach possible with highly engaging content and the proper frequency. We create content (and post and push your content) to elicit response from HCPs. We market this content frequently to the largest possible audience – and continue that marketing after the event.
- Your Industry Resource on AUA Daily News Online:
- Your gated white paper or ebook is promoted on the front page of AUA Daily New Online, and also placed on an article page with a 100-word description of the resource and a request-for-more-information form.
- This opportunity also includes an advertiser company page, which can hold advertiser videos, press releases, articles and other marketing materials. (See specifications for details.)
- Links to your content in the AUA Daily eNews engage readers with your message.
- Paid advertising content on AUA Daily News Online:
- Your advertorial content appears on your exclusive article page and is promoted on the front page of AUA Daily News Online.
- Lead forms allow readers to request more information.
- This opportunity also includes an advertiser company page, which can hold advertiser videos, press releases, articles and other marketing materials. (See specifications for details.)
- Exclusive Exhibitor Email: Your lead-generating email message is delivered to 5,000 AUA2021 attendees.
Some substitutions may apply if the above assets are sold out.
Rate
$31,600
Three packages available
Deadlines vary. See individual product deadlines.
AUA2021 includes virtual programming May through August, with the in-person meeting in Las Vegas in September. If the in-person portion of the meeting is canceled, all advertising from the physical assets of the meeting will be seamlessly transitioned to the virtual environment as outlined herein.
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities are based on projected attendance and room blocks.