Meeting News and Navigation Products

Mystery Diagnosis

Engage attendees in a game with multiple channels and frequencies for your message

Reach: All AUA social media followers pre-event, and registered attendees during the meeting.*

*If the in-person AUA2021 is canceled, AUA Daily eNews images will point to advertiser’s virtual booth.

Insertion Order/Specs

Deadlines
Space reservation deadline: July 16, 2021
Materials due: July 23, 2021

Rate
$20,000
Exclusive sponsorship opportunity

Frequency and placement are key to an effective brand campaign.
Engage your target audience multiple times over three days!

Reach: Meeting attendees.*

Content: Live coverage of the meeting, including hot-button topics, can’t-miss sessions and interactive activities.

Distribution:

Distributed on Sept. 10, 11 and 12 to in-person attendees at the convention center via handout personnel and newsstands.
Additional reach to all meeting attendees via flipbook attached to the AUA Daily eNews.

Premium placement details (print and flipbook):

Exhibit Hall Map Premium: Full-page ad adjacent to the floor map page, a banner ad on the floor map page, company recognition with logo and your booth highlighted on the map page.**
Cover Flap: Placed on the first issue, with the option to include a full-page ad in all three issues.***
Front Page Banner: Standalone or with a full-page ad.
Newsstand Premium: Your brand is featured on five newsstands located in high-traffic areas throughout the convention center.
- Exclusive sponsorship opportunity includes options for full-page ad placements in the AUA Daily News.

*If the in-person AUA2021 is canceled, advertising in the AUA Daily News will be delivered as a flipbook attached to the AUA Daily eNews, with additional distribution to all AUA members.

**If the in-person AUA2021 is canceled, the Exhibit Hall Map Premium will be transitioned to an equivalent branding opportunity in a guide on how to navigate the virtual platform.

***Advertiser to supply printed Cover Flap.

Insertion Order/Specs

Deadlines
Space reservation deadline: July 29, 2021
Materials due: Aug. 5, 2021

Standard Rates
Full Page	$16,200
Full Page PI (B/W)	$12,900
Junior Page	$14,150
Half Page	$11,500
Quarter Page	$6,360
Product & Services Showcase Ad	$615

Premium Rates
Front Page Banner with Full Page Ad	$22,900
Front Page Banner only	$14,175
Exhibit Hall Map Premium**	$21,990
Cover Flap* with Full Page Ad**	$24,585
Cover Flap***	$15,860 per day
Back Cover	$22,600
Inside Front Cover	$20,200
Inside Back Cover	$18,385
Newsstand only	$17,275
Newsstand with a Full Page	$26,000

Attendee Welcome Guide

Double presence for your brand helps in-person and virtual attendees navigate the meeting

Reach: Meeting attendees.*

Distribution: Onsite at headquarter hotels front desks and also available on AUA Daily News Online.

Content: Key details attendees need to find what they’re looking for and get their meeting experience off to a great start.

Advertiser receives a logo on the Front Cover, a full-page ad on the back cover and a 300 x 600 ad on the digital version on AUA Daily News Online.

*If the in-person AUA2021 is canceled, the Attendee Welcome Guide will be emailed to all meeting attendees as a PDF attached to the AUA Know-Before-You-Go email. Advertiser full-page ad will be moved to page two.

Insertion Order/Specs

Deadlines
Space reservation deadline: July 29, 2021
Materials due: Aug. 8, 2021

Rate
$25,000
Exclusive sponsorship opportunity

New Features for 2021!

Multichannel AUA campaign drives attendees to your brand or advertorial again and again

Critical content for AUA members and attendees increases your visibility.

AUA Daily News Online Visibility

AUA Daily News Online will be promoted through the following customized marketing initiatives designed to increase impressions and maximize ROI.

A 24/7 central location for the AUA Daily News, AUA Daily News ePreviews and AUA Daily News eHighlights, as well as sponsored content and resources. As the push publications are read, each click on an article’s “read more” button brings the reader to AUA Daily News Online.

Reach: AUA members, AUA2021 registrants and previous attendees via AUA Daily News ePreviews, AUA Daily eNews and AUA Daily News eHighlights.

Content:

Science presented at the conference.
Information on Industry Clinical Update Theaters, Skills Challenges, Skills Workshops and Satellite Symposium.
Hot-button topics and can’t-miss sessions

New Feature for 2021! An Industry Program schedule will be published on AUA Daily News Online, where all Industry Clinical Update Theaters, Skills Challenges, Skills Workshops and Satellite Symposium will be listed. Those with program inserts in the Doctors Bag will have their insert linked to their program listing on this page. Premium insert advertisers will also have a rotating leaderboard within this channel. In addition, a link to this program schedule page will be included in each day’s AUA Daily eNews.

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AUA Daily News Online Banner Advertising

AUA Daily News Online Banner ads: Articles in the AUA Daily News ePreviews, AUA Daily News and AUA Daily News eHighlights will also be published on the front page of AUA Daily News Online. In addition, links in these publications will push readers to this location. Available advertising includes:

Front Page Leaderboards
Front Page Rectangles
Front Page Vertical 300 x 600
Front Page Video

Ads rotate on the front page of AUA Daily News Online throughout the entire event cycle.*

Channel advertising is also available in:

Late-breaking Science
Meeting Coverage
Science & Technology Hall

Each channel offers:

Leaderboards
Rectangle Ads
Vertical 300 x 600

Ads rotate on a channel page of AUA Daily News Online throughout the entire event cycle.*

*Length of advertiser exposure dependent on date of purchase.

AUA Daily News Online Advertorial Content

Industry Resources: We’ll share your research, white papers, ebooks or other downloadable files on the front page of AUA Daily News Online throughout the entire event cycle.*

Labeled as “Industry Resources,” your document name and company name will be listed on the front page of AUA Daily News Online.
Your resource appears on an article page with a 100-word description of the resource and a request-for-more-information form.
Gating is available upon request for lead collection.
This opportunity also includes a complete advertiser company page, which can hold advertiser videos, press releases, articles and other marketing materials. (See specifications for details.)
BONUS: Links to Industry Resources will be included in AUA Daily News ePreviews, AUA Daily eNews and AUA Daily News eHighlights!

Paid Advertising Content:

Advertiser supplies a 250-word article for publication on AUA Daily News Online.
Headline, company name and the words “Paid Advertising Content” appear on the front page of AUA Daily News Online throughout the entire event cycle.*
Full article appears on an exclusive article page with a hero image, Vertical 300 x 600 ad and a request-for-more-information form. (Advertiser supplies 250 words, image and ad.)
This opportunity also includes a complete advertiser company page, which can hold advertiser videos, press releases, articles and other marketing materials. (See specifications for details.)

*Length of advertiser exposure dependent on date of purchase.

Up to 12 full months of exposure!

AUA Daily News Online will launch with the AUA Kick-off Event in May 2021, and remain active through AUA2021 in September and up to the May 2022 meeting cycle. You can link your advertorials and resources on this official AUA branded site in your own promotions long after the event is over!

(Content can be removed if required for compliance.)

Insertion Order/Specs

Deadlines
Space reservation deadline: July 15, 2021
Materials due: July 22, 2021

Deadlines are ongoing. Dates above are noted for maximum exposure.

Rates

AUA Daily News Online Banner Advertising
Front Page Leaderboard	$6,000 (four rotating in position)
Front Page Rectangle	$2,500 (four rotating in position)
Front Page Vertical 300 x 600	$4,300 (four rotating in position)
Front Page Video	$5,000 (one available)
Channel Leaderboard	$4,500 (three rotating in position per channel)
Channel Rectangle	$1,875 (three rotating in position per channel)
Channel Vertical 300 x 600	$3,225 (three rotating in position per channel)

AUA Daily News Online Advertorial Content
Industry Resources	$6,500
Paid Advertising Content	$8,000

AUA2021 includes virtual programming May through August, with the in-person meeting in Las Vegas in September. If the in-person portion of the meeting is canceled, all advertising from the physical assets of the meeting will be seamlessly transitioned to the virtual environment as outlined herein.

All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities are based on projected attendance and room blocks.

Icon Key
	Traffic-building product
	Reach all meeting attendees
	Reach all AUA members
	Push Product
	Personal delivery
	Lead-generating product
	Product has frequency
	Branding product