Engagement Packages
Integrate your message across complimentary platforms to maximize your success!
Reach
We maximize reach to both the
in-person and virtual audiences through a combination of highly engaging in-person and virtual solutions, and plan distribution to registered attendees, previous attendees and members. This flexible approach means we reach a wide audience where and how they want to engage.
Frequency
Getting your messaging in front of the target audience frequently is critical due to the many distractions at both in-person and virtual meetings. Our approach strategically integrates multiple messaging opportunities surrounded by essential content at various times during the event.
Content
Engaging content is the cornerstone of any successful campaign, as it shows your message in the right context. From meeting information to high science, we know exactly what content resonates with HCPs before, during and after the event.
Variety
Convention attendees consume information in different ways, at different times. It’s essential that your messaging is seen across a variety of media for both the in-person and virtual audiences – printed, available onsite, online and pushed – before, during and after the meeting.
These packages help create experiences that allow attendees to consume information when and how they like, therefore optimizing engagement and creating meaningful ROI for your efforts.
Successful branding campaigns are built on expansive reach, frequent messaging and a variety of media. Our branding experience provides six different types of outreach via five media types to reach AUA’s members and attendees. This premium combination of branding tactics in AUA’s most-read publications will be delivered
in-person and digitally at varying times each day.
- One AUA Daily News ePreview Leaderboard: Your message is sent to 22,000 AUA members plus non-member registrants and previous attendees.
- AUA Daily eNews Premium Banner: 4X frequency; maximum exposure.
- AUA Daily News Full Page: Print and digital exposure all three days.
- Video: Your 15-second branding video goes in one AUA Daily News ePreview or one AUA Daily News eHighlights.
Some substitutions may apply if the above assets are sold out.
Rate
$25,980
Three packages available
Deadlines vary. See individual product deadlines.
To successfully drive attendance to your booth or program, reach and content are critical, but the variety of media and timing are pre-requisites. With this experience, we focus messaging to attendees and members through multiple highly targeted efforts before, and on the day(s) of your exhibits/program. This drives meaningful ROI.
- One AUA Daily News ePreview Premium Banner: Announce your program or booth message early.
- AUA Daily News eHighlights Premium Banner: Continue visibility for your message or your program on demand.
- Doctors Bag Insert: Door-to-door delivery for your booth or program invitation.
- AUA Daily News Half Page: Promote your booth message or program with print and email exposure all three days.
Some substitutions may apply if the above assets are sold out.
Rate
$23,040
Three packages available
Deadlines vary. See individual product deadlines.
Effective lead generation campaigns are a combination of reach, frequency and content. We combine the broadest reach possible with highly engaging content and the proper frequency. We create content (and post and push your content) to elicit response from HCPs. We market this content frequently to the largest possible audience – and continue that marketing after the event.
- One Interesting Story on AUA Daily News Online*
- Six native ad spots are available in a prominent position on the home page, titled “Interesting Stories” (see mock-up).
- Advertiser content can be (or include) white papers, videos or any other content you wish to share with readers.
- The Interesting Stories block will feature each advertiser’s company name, image and headline.
- Each Interesting Story will rotate up and down the block, but also into a prominent standalone position on the home page, which will add a larger image and a story “teaser” to the above.
- Your Interesting Story links to your content of up to 1,000 words with a large hero image.
- The Interesting Stories block also appears on nearly all article pages.
- Exclusive Exhibitor Email: Your lead-generating email message is sent to AUA2023 attendees.
Some substitutions may apply if the above assets are sold out.
*Your materials can go live in mid-March 2023 and remain on the site until the first 2024 ePreview is prepared/sent.
Rate
$29,200
Three packages available
Deadlines vary. See individual product deadlines.
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.