Email Marketing
Expand your brand message to SHM’s robust network
through engaging email campaigns
Icon Key
Traffic-building product
Reach meeting attendees
Reach SHM members
Push product
Personal delivery
Lead-generating product
Product has frequency
Branding product
ePreview
Build early buzz around your booth or program!
Your message receives broad exposure with up to 14,000 SHM members, attendees and other hospitalists.
Reach: Up to 14,000 SHM members, other hospitalists and Converge 2023 attendees.
Content: Key planning information, session previews, registration drivers and industry programming.
Traffic-Driving Content Ads
- Grow your program or booth attendance with Traffic-Driving Content Ads!
- Invite attendees early so they make a plan to see you onsite.
- Advertiser supplies an article up to 1,000 words for publication on Meeting News Central.
- Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the ePreview, as well as the words “Paid Advertisement.”
- ePreview teaser links to the article page, which can include a URL link. (Advertiser supplies article, image, headline and teaser copy.)
Link your corporate or product video to your banner ad!
45.9% open rate in 2022, compared to the healthcare industry average of 21%.*
*According to HubSpot’s email benchmark report, 2021.
Deadlines
Space reservation deadline: Feb. 6, 2023
Materials due: Feb. 13, 2023
Launch date: Early March
| Rates | |
| Leaderboard | $3,150 |
| Premium Banner | $2,625 each |
| Traffic-Driving Content Ads | $3,750 each |
eDaily
Deadlines
Space reservation deadline: March 2, 2023
Materials due: March 9, 2023
| Rates | |
| Leaderboard (all issues) | $7,480 |
| Premium Banner (all issues) | $5,625 each |
| Traffic-Driving Content Ads (per issue) | $2,970 each |
A minimum number of ads must be placed for the eDaily to be published.
Promote your program or booth demo the day it happens with
Traffic-Driving Content Ads!
eHighlights
Deadlines
Space reservation deadline: March 2, 2023
Materials due: March 9, 2023
| Rates | |
| Leaderboard | $3,150 |
| Premium Banner | $2,625 each |
| Traffic-Driving Content Ads | $3,750 each |
A minimum number of ads must be placed for the eHighlights to be published.
Icon Key
Traffic-building product
Reach meeting attendees
Reach SHM members
Push product
Personal delivery
Lead-generating product
Product has frequency
Branding product
If the in-person portion of SHM Converge 2023 must be canceled, all email products will deliver for the virtual event. For advertising linked to a booth or program, we encourage advertisers to prepare secondary general branding materials in case the meeting converts to virtual only.
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.