Engagement Packages
These packages help create experiences that allow attendees to consume information when and how they like, therefore optimizing engagement and creating meaningful ROI for your efforts.
- Premium banner ad in one Innovation Academy ePreview or eHighlights.
- Sent to 19,000 AAD members and Innovation Academy attendees
- Full page ad in AAD’s member magazine, DermWorld.
- Mailed to 16,000 AAD members
Rate
$6,580
Deadlines vary. See individual product deadlines.
Successful branding campaigns are built on expansive reach, frequent messaging and a variety of media. Our branding experience provides five different types of outreach via two media types to reach AAD’s 19,000+ members and Innovation Academy attendees. This premium combination of branding tactics in AAD’s most-read publications will get the brand exposure you’re looking for – at a discounted rate!
- One ePreview Leaderboard
- Your message is sent to 19,000+ AAD members and Innovation Academy attendees.
- AAD eDaily Premium Banner
- 3X frequency; maximum exposure.
- One Interesting Story on Meeting News Central
- Nine native ad spots are available in a prominent position on the home page, titled “Interesting Stories” (see mock-up).
- Advertiser content can be (or include) white papers, videos or any other content you wish to share with readers.
- The Interesting Stories block will feature each advertiser’s company name, image and headline.
- Each Interesting Story will rotate up and down the block, but also into a prominent standalone position on the home page, which will add a larger image and a story “teaser” to the above.
- Your Interesting Story links to your content of up to 1,000 words with a large hero image.
- The Interesting Stories block also appears on nearly all article pages.
Some substitutions may apply if the above assets are sold out.
*Meeting News Central will launch in July 2023.
Rate
$18,860
Three packages available
Deadlines vary. See individual product deadlines.
Effective lead generation campaigns are a combination of reach, frequency and content. We combine the broadest reach possible with your engaging content to elicit response from HCPs. We market this content to the largest possible audience – and continue that marketing after the event.
- One Exclusive Exhibitor Email
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All eyes are on your brand message with an exclusive email to AAD Innovation Academy attendees!
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Your email message is sent to Innovation Academy attendees before, during or after the meeting.
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- One Product Sample on Meeting News Central
- Generate leads and allow AAD members to order your free product samples.
- A Product Sample Channel on Meeting News Central allows AAD members who missed you onsite or didn’t attend the meeting to order your product samples from the event.
- An image of your sample will appear with a photo and description.
- Readers complete an order that is transmitted to the advertiser.
- A promotional campaign will drive AAD members to Meeting News Central and this channel.
- Supplying and shipping product samples is the responsibility of the advertiser.
- Retargeting
- Continue to generate leads long after the meeting with 25,000 retargeting impressions to AAD members and Innovation Academy attendees.
Some substitutions may apply if the above assets are sold out.
*Inserts are subject to AAD approval.
**Meeting News Central will launch in July 2023.
Rate
$16,690
Three packages available
Deadlines vary. See individual product deadlines.
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.