Opportunities
AAD’s publications keep your brand in front of dermatology’s most influential audience all year long!
DermWorld
Opportunity:
- Monthly advertising in DermWorld, the go-to practice, policy and patient care publication for AAD members.
- Review the editorial calendar to maximize your exposure with AAD members!
Reach: 16,000+ U.S. dermatologists
Why DermWorld?
- 96% of all ABD-certified dermatologists are AAD members.
- These 21,000 members respect the AAD as the VOICE of dermatology.
- DermWorld is also your most affordable buy in the specialty—with a CPM much lower than the others.
Reader statistics:
- 70% of readers are key decision-makers for their practices.
- 87% say they get “actionable ideas” for better patient care.
- 88% say DermWorld provides relevant clinical content.
- 86% say they find something of value in every issue.
Source: Hickman Brady 2023 Media Readership Study
Learn more about advertising in the DermWorld March issue with Bonus Distribution at the 2026 AAD Annual Meeting!
Deadlines vary. Ask your account manager for details.
Frequency discounts available!
| 2026 Rates | |
| Full Page, 4C, 1x | $4,915 |
| 1/2 Page, 4C, 1x | $4,190 |
DermWorld Academy Insider
Important news from the Academy and real-world case challenges and derm quizzes
Opportunity:
- One leaderboard and two (NEW!) native ads in all issues per month.
- Delivered on Thursdays to AAD members.
- Banner ads deliver visibility. Native ads deliver engagement. By aligning your message with newsletter content, native placements typically see higher click-through rates and stronger reader interaction.
Reach: Full AAD membership (those not opted out): Approximately 16,000 globally
Average monthly open rate: 30.3%
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Content
- Each issue includes the Academy’s most popular education content: Question of the Week, as well as real-world Case Challenges.
- The newsletter also highlights a selection of Academy-related news, including information on meetings and events, clinical and practice management content, as well as a variety of Academy offerings, products and opportunities.
Ask your account manager for availability.
Frequency discounts available!
| 2026 Monthly Rates (all weekly issues)* |
|
| Leaderboard | $5,500 |
| Native Ad #1 | $11,250 |
| Native Ad #2 | $9,500 |
*Ask about weekly rates and frequency discounts.
DermWorld Weekly
Breaking news in dermatology, including FDA drug and treatment approvals
Opportunity:
- One leaderboard and two (NEW!) native ads in all issues per month.
- Delivered on Wednesdays to AAD members.
- Banner ads deliver visibility. Native ads deliver engagement. By aligning your message with newsletter content, native placements typically see higher click-through rates and stronger reader interaction.
Reach: Full AAD membership (those not opted out): Approximately 16,000 globally
Average monthly open rate: 28.5%
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Content
A concise digest of the latest news in dermatology, featuring relevant clinical research, FDA approvals on the latest dermatology drugs and treatments, advocacy successes, and breaking news of interest to dermatologists.
Ask your account manager for availability.
Frequency discounts available!
| 2026 Monthly Rates (all weekly issues)* |
|
| Leaderboard | $5,500 |
| Native Ad #1 | $11,250 |
| Native Ad #2 | $9,500 |
*Ask about weekly rates and frequency discounts.
Exclusive Advertiser Email
Opportunity:
- Your exclusive email sent directly to AAD members, with one available to Residents and Young Professionals.
- Subject to AAD approval.
Reach: 19,000 AAD members and Annual Meeting attendees.
Distribution:
- Just one exclusive email is available per month.
- Exclusive Advertiser Emails are not available for the following months, when Exclusive Exhibitor Emails are available: March, April or July 2026.
- Residents and Young Professionals edition available (see details below).
Metrics: 32.4% average unique open rate in 2025.
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Residents and Young Professionals edition
Engage directly with AAD’s emerging leaders through an Exclusive Advertiser Email sent to residents and young professionals:
- Deployment date: Early August 2026
- Reach: Approximately 5,000 residents and young professionals
- Rate: $15,000
Annual Meeting exclusive emails are also available and get your message to meeting attendees before, during and after the event!
| Deadlines | Space Reserved | Materials Due |
| January 2026 | Dec. 8, 2025 SOLD |
Dec. 15, 2025 SOLD |
| February 2026 | Jan. 5, 2026 | Jan. 12, 2026 |
| May 2026 | April 13, 2026 | April 20, 2026 |
| June 2026 | May 11, 2026 SOLD |
May 18, 2026 SOLD |
| Residents and Young Professionals | June 29, 2026 | July 6, 2026 |
| August 2026 | July 13, 2026 SOLD |
July 20, 2026 SOLD |
| September 2026 | Aug. 17, 2026 SOLD |
Aug. 24, 2026 SOLD |
| October 2026 | Sept. 14, 2026 SOLD |
Sept. 21, 2026 SOLD |
| November 2026 | Oct. 12, 2026 SOLD |
Oct. 19, 2026 SOLD |
| December 2026 | Nov. 9, 2026 SOLD |
Nov. 16, 2026 SOLD |
| Rates | |
| Exclusive Advertiser Email | $35,000 |
| Residents and Young Professionals Exclusive Advertiser Email | $15,000 |
Skin Care News
Incredible readership!
Opportunity:
- Your skin care advertising in the AAD official member skin care enewsletter.
- Impact Ads link to the Skin Care News microsite or your own website (more details in the dropdown below).
- Impact Ads are native/content ads, which have a far higher click-through rate than standard display banner ads!
Reach: 19,000 AAD members and Annual Meeting and Innovation Academy attendees.
Distribution: Sent in April and September.
Metrics:
- 44.6% average unique open rate
- 6.7% average click rate
Member statistics:*
- AAD members regularly perform a variety of cosmetic treatments:
- 74% neurotoxin injections
- 67% filler injections
- 60% chemical peels
- About half of AAD members perform:
- Laser treatment of vascular lesions
- Laser hair removal
- IPL treatments
- More than a third of AAD members perform:
- Laser treatment of acne scars
- Nonablative laser resurfacing
- Fractional laser resurfacing
*2023 AAD Member Practice Survey.
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Impact Ad Details
Impact Ads average 14,545 impressions! (April 2024-May 2025)
- Your headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in Skin Care News, as well as the words “Paid Advertisement.”
- Teaser links directly to a website or an article page, which can include a URL link. (Advertiser supplies article, image, headline and teaser copy.)
- Advertiser may supply an article of up to 1,000 words for publication on the Skin Care News microsite.
Content
- News and reporting on lasers, skin care and other aesthetic practices AAD dermatologists are interested in.
- Additional coverage on cutting-edge topics presented at the Annual Meeting (April edition) and Innovation Academy (September edition).
| Deadlines | Space Reserved | Materials Due |
| April 2026 | March 24, 2026 | March 31, 2026 |
| September 2026 | Aug. 17, 2026 | Aug. 24, 2026 |
| Rate | |
| Impact Ad (limit four) |
$6,500 |
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.