Address Verification Email

• Launches in early February.
• Sent to meeting registrants who complete their advance registration by the discounted registration rate deadlines and will have their badges mailed to them prior to the meeting.
• Reaches approximately 6,000 registrants.

Express Badge Pick-Up Email

• Launches approximately one week prior to arriving on site.
• Sent to meeting registrants who completed advance registration but were not mailed their badge.
• This email supplies them with a QR code to scan at Express Pick-Up counters to print their badges and tickets onsite.
• Reaches approximately 2,000 registrants.

Post-Show Confirmation Email

• Launches in April.
• Sent approximately two weeks after the meeting to registrants who verified their Advance or Onsite registration while at the meeting.
• Reaches approximately 10,000 registrants.

Live coverage of the meeting, including:

• Scientific breakthroughs presented
• Awards ceremonies and other key events

Traffic-Driving Content ads averaged 10,232 impressions each during the 2025 Annual Meeting!

• Your invitation reaches attendees the day of your program or booth activity.
• Advertiser supplies an article up to 1,000 words for publication on Meeting News Central, or simply provides a link to a website.
• Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the eDaily, as well as the words “Paid Advertisement.”
• eDaily teaser links to directly to a website or the article page, which can include a URL link.  (Advertiser supplies article, image, headline and teaser copy.)
• Traffic-Driving Content Ads in the eDaily can be purchased by day only for promoting exhibitor programming of some kind: INC programs, booth demos, etc.

• Wrap-ups of the entire meeting, including the most important sessions, speakers and science.
• eHighlights #1 includes a message from the outgoing AAD President.
• eHighlights #2 includes a message from the incoming President.

Traffic-Driving Content ads averaged 10,232 impressions each during the 2025 Annual Meeting!

• Advertiser supplies an article up to 1,000 words for publication on Meeting News Central, or simply provides a link to a website.
• Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the eHighlights, as well as the words “Paid Advertisement.”
• eHighlights teaser links directly to a website or to the article page, which can include a URL link. (Advertiser supplies article, image, headline and teaser copy.)

2025 Product Sample advertisers received between 600 and 3,300 leads!

Three advertisers can offer their free Lead Gen or Product Samples using this special eHighlights.

• An image from the advertiser is included in the eHighlights with a photo and description (see sample).
• AAD members and attendees provide lead information on Meeting News Central in order to receive product samples, white papers, etc.
• A promotional campaign will drive AAD members to the Samples & Solutions Channel.
• Supplying and shipping product samples and other deliverables is the responsibility of the advertiser.

View the Samples & Solutions Channel

Get more details on Product Samples

Get more details on the Lead Gen Program

• Key planning information, including education to be presented, industry programming and not-to-miss activities.
• ePreview #4 will feature schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.

Traffic-Driving Content ads averaged 10,232 impressions each during the 2025 Annual Meeting!

• Grow your program or booth attendance with Traffic-Driving Content Ads!
• Advertiser supplies an article up to 1,000 words for publication on Meeting News Central, or simply provides a link to a website.
• Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the ePreview, as well as the words “Paid Advertisement.”
• ePreview teaser links directly to a website or to the article page, which can include a URL link. (Advertiser supplies article, image, headline and teaser copy.)

• Your exclusive email sent directly to meeting attendees.
• Content must be a booth driver or a meeting-related event invitation (such as an industry program).
• Post-event content can include follow up meeting announcements or tease upcoming news.
• If necessary, please include a QR code or a link to PI information.

Distribution:

• Limit three prior to the meeting, one each day of the meeting, and three following the meeting.
• Work with your account manager to select a date.

Metrics: 37.5% open rate, compared to the live conference industry standard of 26.7%.*

*Omeda Email Engagement Report, Q1 2025.

High-Performance Ads/Interesting Stories average 25,375 impressions and 82 clicks each during the Annual Meeting! 

View a High-Performance Ad/Interesting Story

View ads on the home page

• Nine native ad spots are available in a prominent position on the home page, titled “Interesting Stories” for readers (see mock-up).
• High-Performance Ads/Interesting Stories are in a block on the home page, featuring your company name, image and headline.
• Ads rotate up and down the block, but also into a prominent standalone position on the home page, which will add a larger image and a story “teaser” to the above.
• From the home page, High-Performance Ads/Interesting Stories can be linked to your content of up to 1,000 words with a large hero image, or simply linked to your website.
• The High-Performance Ad/Interesting Stories block also appears on nearly all article pages.

See specifications for more information.

A brief outline of the day’s featured events and sessions, as well as resources to help attendees manage the meeting.