Year-Round Opportunities
DermWorld
Opportunity:
- Monthly advertising in DermWorld, the go-to practice, policy and patient care publication for AAD members.
- Review the editorial calendar to maximize your exposure with AAD members!
Reach: 16,000+ U.S. dermatologists
Why DermWorld?
- 96% of all ABD-certified dermatologists are AAD members.
- These 21,000 members respect the AAD as the VOICE of dermatology.
- DermWorld is also your most affordable buy in the specialty – with a CPM much lower than the others.
Reader statistics:
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70% of readers are key decision-makers for their practices.
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87% say they get “actionable ideas” for better patient care.
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88% say DermWorld provides relevant clinical content.
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86% say they find something of value in every issue.
Source: Hickman Brady 2023 Media Readership Study
Learn more about advertising in the DermWorld March issue with Bonus Distribution at the meeting!
Deadlines vary. Ask your account manager for details.
| 2026 Rates | |
| Full Page, 4C, 1x | $4,915 |
| 1/2 Page, 4C, 1x | $4,190 |
Engaging content such as Question of the Week, Case Challenges and news from the Academy
Opportunity: Banner advertising in the weekly newsletter delivered each Thursday to AAD members.
Reach: 16,000+ U.S. dermatologists
Metrics: 30.1% open rate*
*Date range: Jan. 1-May 29, 2025
Hidden
Content
- Each issue includes Question of the Week and Case Challenge.
- The newsletter also features 6-8 news items per week linked to AAD.org, AAD publications or outside news items featuring AAD.
Space closes the 15th of the preceding month. Materials are due one week prior to deployment.
Ask your account manager for availability.
Frequency discounts available!
| 2025 Rates | |
| Position #1, 1x | $5,725 |
| Position #2, 1x | $4,985 |
| Position #3, 1x | $4,245 |
| Position #4, 1x | $3,500 |
| Position #5, 1x | $2,760 |
DermWorld Weekly
Practice, policy, and patient care news
Opportunity: Banner advertising in the weekly newsletter delivered each Wednesday to AAD members.
Reach: 16,000+ U.S. dermatologists
Metrics: 27.4% open rate*
*Date range: Jan. 1-May 29, 2025
Hidden
Content
Contains timely and relevant news briefs related to core areas of practice, policy, and patient care, as well as FDA updates and breaking news items of interest to dermatologists.
Space closes the 15th of the preceding month. Materials are due one week prior to deployment.
Ask your account manager for availability.
Frequency discounts available!
| 2025 Rates | |
| Position #1, 1x | $5,725 |
| Position #2, 1x | $4,985 |
| Position #3, 1x | $4,245 |
| Position #4, 1x | $3,500 |
| Position #5, 1x | $2,760 |
Exclusive Advertiser Email
Opportunity:
- Your exclusive email sent directly to AAD members.
- Subject to AAD approval.
Reach: 19,000 AAD members and Annual Meeting attendees.
Distribution:
- Just one exclusive email is available per month.
- Exclusive Advertiser Emails are not available for the following months: February, March or July 2026.
- Residents and Young Professionals edition available (see details below).
Metrics: 47% average unique open rate.
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Residents and Young Professionals edition
Engage directly with AAD’s emerging leaders through an Exclusive Advertiser Email sent to residents and young professionals:
- Deployment date: Early August 2026
- Reach: Approximately 5,000 residents and young professionals
- Rate: $15,000
Annual Meeting exclusive emails are also available and get your message to meeting attendees before, during and after the event!
| Deadlines | Space Reservation | Materials Due |
| January 2026 | Dec. 8, 2025 | Dec. 15, 2025 |
| February 2026 | Jan. 5, 2026 | Jan. 12, 2026 |
| May 2026 | April 13, 2026 | April 20, 2026 |
| June 2026 | May 11, 2026 | May 18, 2026 |
| Residents and Young Professionals | June 29, 2026 | July 6, 2026 |
| August 2026 | July 13, 2026 | July 20, 2026 |
| September 2026 | Aug. 17, 2026 | Aug. 24, 2026 |
| October 2026 | Sept. 14, 2026 | Sept. 21, 2026 |
| November 2026 | Oct. 12, 2026 | Oct. 19, 2026 |
| December 2026 | Nov. 9, 2026 | Nov. 16, 2026 |
| Rates | |
| Exclusive Advertiser Email | $35,000 |
| Residents and Young Professionals Exclusive Advertiser Email | $15,000 |
Skin Care News
Opportunity: Your skin care advertising and/or product samples in the AAD official member skin care enewsletter and microsite get phenomenal visibility to AAD members!
Reach: 19,000 AAD members and Annual Meeting and Innovation Academy attendees.
Distribution: Sent in April and September.
Metrics:
- 44.6% average unique open rate
- 6.7% average click rate
View the Skin Care News microsite
Member statistics:*
- AAD members regularly perform a variety of cosmetic treatments:
- 74% neurotoxin injections
- 67% filler injections
- 60% chemical peels
- About half of AAD members perform:
- Laser treatment of vascular lesions
- Laser hair removal
- IPL treatments
- More than a third of AAD members perform:
- Laser treatment of acne scars
- Nonablative laser resurfacing
- Fractional laser resurfacing
*2023 AAD Member Practice Survey.
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Ad/Product Sample Details
Add your product samples to Skin Care News!
- Dermatologists will sign up to receive a sample of your product – and you get their contact information. (Full contact information, including email and phone.)
- The image and description of your product is in the newsletter, so even if the dermatologist doesn’t order the product, they still see it.
- Your product is linked to a dedicated page on the Samples & Solutions Channel on AAD’s Meeting News Central site where the order form is completed.
- Annual Meeting Product Sample advertisers received between 600-3,300 leads, and there were 17,975 pageviews of the site.
- Limited to just three product sample advertisers.
Content
- News and reporting on lasers, skin care and other aesthetic practices AAD dermatologists are interested in.
- Additional coverage on cutting-edge topics presented at the Annual Meeting (April edition) and Innovation Academy (September edition).
- Limited to four Impact ads only. Impact ads are native/content ads, and have a far higher impression and click-through rate than standard display banner ads!
| Deadlines | Space Reservation | Materials Due |
| April 2026 | March 24, 2026 | March 31, 2026 |
| September 2026 | Aug. 17, 2026 | Aug. 24, 2026 |
| Rates | |
| Standard Ad (four available) | $6,500 |
| Product Sample (three available) | $6,500 |
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.