Email Products

Your brand reaches meeting attendees with your 728 x 90 banner at the top of every registration email sent from AAD. Banner links to a URL of your choice.

Reach: Meeting registrants.

Registration & Housing Confirmation Email

• Launches in early November.
• Sent to attendees upon completion of their registration, each time they make an update to their registration, or if they cancel their registration.
• Reaches approximately 9,400 registrants.*

Address Verification Email

• Launches in early February.
• Sent to meeting registrants who complete their advance registration by the discounted registration rate deadlines and will have their badges mailed to them prior to the meeting.
• Reaches approximately 8,000 registrants.*

Express Badge Pick-Up Email

• Launches in early March.
• Sent to meeting registrants who complete advance registration.
• This email supplies them with a QR code to scan at Express Pick-Up counters to print their badges and tickets onsite.
• Reaches approximately 2,000 registrants.*

Post-Show Confirmation Email

• Launches in March.
• Sent approximately two weeks after the meeting to registrants who verified their Advance or Onsite registration while at the meeting.
• Reaches approximately 10,000 registrants.*

*Attendee Registration Emails are not used for exhibitor or guest registrations.

Your brand exclusively reaches AAD members – up to 9 times!

Content: Promotional messages encouraging Annual Meeting registration. Your 728 x 90 banner is at the top of each email and links to the URL of your choice.

Distribution: Up to 9 emails depending on when sponsorship is secured.

2022 metrics:

• 167,283 emails sent
• 30% average open rate
• 15% click-to-open rate

Build early buzz around your booth or program with more than 19,000 members and attendees!

Your message receives broad exposure as members and attendees beging to plan their time at the Annual Meeting.

Reach: 19,000+ AAD members and Annual Meeting attendees.

Content: Topics to be presented at the meeting, industry events and exhibit hall activities.

ePreview #4 will feature schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.

All eyes are on your brand message with an exclusive email to AAD Annual Meeting attendees!

Increase the attendance at your program and traffic at your booth with a direct invitation!

Reach: Your email message is sent to Annual Meeting attendees.

Content: Advertiser-supplied materials, subject to AAD approval. Content must be a booth driver or a meeting-related event invitation (such as an industry program). Post-event content can include follow up meeting announcements or tease upcoming news.

Enjoy exclusive exposure when you sponsor this go-to daily attendee email!

Your brand is front and center in this quick-read email sent each morning of the event.

Reach: 19,000+ AAD members and Annual Meeting attendees.

Content Includes: Key sessions and activities happening each day.

Sponsor will receive a Leaderboard and Premium Banner ad on the email.

Connect your brand with attendees and members every day of the meeting!

Remind attendees to visit your booth or program as they read about the latest conference news.

Reach: 19,000+ AAD members and Annual Meeting attendees.

Content: Live event coverage and session recaps.

eDailies are sent on March 17, 18, 19 and 20, 2023

*According to HubSpot’s email benchmark report, 2021.

Stay top-of-mind with attendees as they make
post-conference decisions!

Remind AAD members and Annual Meeting attendees to engage with you after the conference.

Reach: 19,000+ AAD members and Annual Meeting attendees in early April.

Content: Summary wrap-up of the entire meeting, including key events, sessions and science.

*According to HubSpot’s email benchmark report, 2021.

Generate leads and allow AAD members to order your product samples

Use this opportunity to reach those you missed onsite, or those who could not attend.

Reach: 19,000+ AAD Members and Annual Meeting attendees in late April.

Content: In addition to important meeting wrap-up content, three advertisers can offer free product samples using this special eHighlights.

• An image of the sample advertisers intend to provide is included in the eHighlights with a photo and description (see sample).
• Readers click the “order sample” button and are taken to the Product Sample channel on Meeting News Central, where they complete an order for samples that is then transmitted to the advertiser.
• Limited to three Product Sample ads. See AAD Meeting News Central for additional online Product Sample advertising.
• A promotional campaign will drive AAD members to this order form.

Traditional eHighlights advertising is also available in this special eHighlights (which can be linked to the Product Sample Channel on Meeting News Central).