Meeting News and Navigation Products

All new for 2023!

• The Annual Meeting Announcement is now a tri-fold publication, 18″ x 10.5″ (flat).
• Advertiser receives a half panel ad.

Reach: Mailed to more than 16,000 members in mid-October.

Content: Includes valuable information attendees need to efficiently plan their time at the meeting.

Get your meeting news and brand out early in print!

Reach: 19,000+ AAD members

Distribution: Mailed to members in late February.

Content: Includes news and information about the coming meeting, including interviews with speakers, session highlights, registration details and information on the host city.

Mobile App Advertising SOLD

Feature your brand on the app attendees use to schedule their day! 

AAD’s mobile app is the meeting program and primary navigation resource for attendees.

Reach: Annual Meeting attendees.

Content: User-friendly app allows attendees to access pertinent information, such as sessions and events, how to claim CME and submit evaluations, exhibitors, maps, e-Posters, “Ask Me” FAQs, city guide and more.

• Ads are located on the “Explore” page, immediately following the opening splash page.
• Ad is yours exclusively. No rotating with others.
• Ads link to a URL of your choice.
• Ads can be corporate or branded.
• Advertisers are also on the “Ask Me” page with their name and a link.
• Additional exposure on the Desktop version of the Mobile App.

Meeting Concierge Program

• Sponsor the highly visible “Ask Me” team at the meeting for multiple touchpoints of interaction with AAD attendees!
• Professional, trained representatives dressed in “Ask Me” vests with your logo and booth number greet and guide attendees throughout the convention center.
• Equipped with iPads and the meeting Mobile App, 12 professionals (at peak times) roam high-traffic areas of the convention center, including shuttle drop offs, main lobbies, registration, exhibit hall entrances and busy corridors outside session rooms, answering questions and providing directions for attendees.
• Sponsor receives additional recognition in the meeting Mobile App, the eDaily, Meeting News Central and the attendee Know-Before-You-Go email.

Remind attendees to visit your booth every day of the meeting!

Reach: 19,000+ members and attendees on March 17, 18 and 19.

Content Includes: Live coverage of the meeting, including up-to-date event and schedule information, as well as hot-button topics, can’t-miss sessions and interactive activities.

Distribution: The DermWorld Meeting News is delivered each day via distribution ambassadors at the convention center and in newsstands in high-traffic locations around the center. The DermWorld Meeting News is also sent to members and attendees each day as a link in the Morning Agenda Email.

Premium placement details in print:

• Map Premium includes a Full Page ad adjacent to the floor map page, a banner ad on the floor map page, company recognition with logo and your booth highlighted on the map page.
• Cover Flap* is placed on the first issue, with the option to include a Full Page ad in all three issues.
• Front Page Banner Ad can stand alone or include a Full Page ad.

Newsstand Sponsorship

• Includes four newsstands located in high-traffic areas throughout the convention center.
• Exclusive sponsorship opportunity includes option for Full Page ad placement in the DermWorld Meeting News.

Get additional exposure with DermWorld Magazine Stands!

Attendee Welcome Guide

Your message greets attendees first as they arrive at their hotels!

Reach: Meeting attendees.

Distribution:

• Onsite at headquarter hotels front desks
• Emailed as a link to attendees in AAD’s Know-Before-You-Go email
• Also available on the front page of Meeting News Central.

Content: Key details attendees need to find what they’re looking for and get their meeting experience off to a great start.

Advertiser receives front cover banner logo recognition and the back cover ad of the printed guide, as well as front page branded exposure on Meeting News Central.

Follow-up with attendees when critical buying decisions are being made, and share your meeting information with members!

Reach: 19,000+ AAD members and meeting attendees

Distribution: Mailed to members in mid-April

Content: Includes reports on the meeting scientific program, including clinical and research news discussed during courses, focus sessions, forums and the plenary session.

Huge exposure for your booth on the 24/7 central location for conference coverage before, during and after the meeting!

Meeting News Central is the hub for the Annual Meeting ePreviews, eDailies and eHighlights, as well as sponsored content. As the push publications are read, each click on an article brings the reader to Meeting News Central. An extensive retargeting campaign also drives attendees, members and other professionals to the site.

View the Meeting News Central site

Ads rotate in all display ad positions throughout Meeting News Central during the entire event cycle.*

Run-of-site ad packages include the following display ads on the home page and news channel pages:

• Leaderboard (970 x 90) and mobile leaderboard (300 x 50)
• Vertical (300 x 600)
• Rectangle (300 x 250)

Leaderboard and rectangle ads also appear on all article pages.

Leaderboard also appears on the Industry Highlights channel.

ROS ads in some channels populate with content level.

All advertisers receive at least 20% SOV.

Interesting Stories Only three left!

• Nine native ad spots are available in a prominent position on the home page, titled “Interesting Stories” (see mock-up).
• Advertiser content can be (or include) white papers, videos or any other content you wish to share with readers.
• The Interesting Stories block will feature each advertiser’s company name, image and headline.
• Each Interesting Story will rotate up and down the block, but also into a prominent standalone position on the home page, which will add a larger image and a story “teaser” to the above.
• Your Interesting Story links to your content of up to 1,000 words with a large hero image.
• The Interesting Stories block also appears on nearly all article pages.

Product Sample Channel
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• Generate leads and allow AAD members to order your free product samples.
• A Product Sample Channel on Meeting News Central allows AAD members who missed you onsite or didn’t attend the meeting to order your product samples from the event.
• An image of your sample will appear with a photo and description.
• Readers complete an order that is transmitted to the advertiser.
• Amplify your message by advertising your product sample in a special Product Sample eHighlights.
• A promotional campaign will drive AAD members to Meeting News Central and this channel.
• Supplying and shipping product samples is the responsibility of the advertiser.

Small Exhibit Spotlight New for 2023!
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• For 100- to 300-square-foot exhibitors only.
• Feature your company profile on AAD’s Meeting News Central!
• All participants will have their logo listed in the Small Exhibit Spotlight channel.
• Users who click on your logo will be taken to your company page with your profile, meeting message and a request-for-information lead form.
• The Small Exhibit Spotlight will be promoted in ePreviews, eDailies and eHighlights and on Meeting News Central.
• Months of exposure for your message!

A minimum number of participants must be achieved in order for the channel to be created.

Reach: 19,000+ AAD members and 2023 AAD Annual Meeting registrants via ePreviews, eDaily and eHighlights.

Content:

• Science presented at the conference.
• Information on schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.
• Hot-button topics and can’t-miss sessions

An Industry Highlights channel will be published on Meeting News Central, which will include a schedule of Industry Programs. All AAD Doctors Bag supporters will have an “article” related to their insert within this channel labeled “paid advertising content.” In addition, a link to the Industry Highlights page will be included in each day’s eDaily.

*Length of advertiser exposure dependent on date of purchase.