Meeting News and Navigation Products
Be the first exhibitor or program that AAD Annual Meeting 2024 attendees
read about!
An exclusive advertiser receives a half panel ad in this 18″ x 10.5″ (flat) tri-fold publication.
Reach: Mailed to more than 16,500 AAD members in the U.S. in mid-November.
Content: Includes valuable information attendees need to efficiently plan their time at the meeting.
Deadlines
Space reservation: Sept. 15, 2023
Materials due: Oct. 6, 2023
Rate
$35,000
Exclusive sponsorship opportunity
New creative should be submitted to AAD prior to the material deadline for approval.
Attendee Welcome Guide SOLD
Reach attendees from the beginning of their AAD Annual Meeting
journey at their hotels!
Reach: Meeting attendees.
Distribution:
- Onsite at headquarter hotels front desks
- Emailed as a link to attendees in AAD’s Know-Before-You-Go email
- Also available on the front page of Meeting News Central.
Content: Key details attendees need about the meeting, including important sessions and science, key exhibit hall details and city information.
Advertiser receives front cover banner logo recognition and the back cover ad of the printed guide, as well as front page branded exposure on Meeting News Central.
Deadlines
Space reservation: Jan. 25, 2024
Materials due: Feb. 1, 2024
Rate
$26,250 SOLD
Exclusive sponsorship opportunity
Convention Center Map SOLD
Exclusive sponsorship of the only printed navigation map for attendees!
Reach: Meeting attendees
Distribution:
- Via distribution ambassadors in the morning at the convention center
- In the AAD Resource Center
- In the registration area
Content: Facility map with key meeting locations, shuttle pickup and drop-off information and exhibit hall thumbnail.
Exclusive advertiser receives a front cover logo and the back cover ad.
Deadlines
Space reservation: Jan. 25, 2024
Materials due: Feb. 1, 2024
Rate
$20,000 SOLD
Exclusive sponsorship opportunity
Map size, specs and layout subject to change based on facility configuration.
Stay top of mind with attendees every day of the meeting!
Reach: 19,000+ members and attendees on March 8, 9 and 10.
Content Includes: Live coverage of the meeting, including up-to-date event and schedule information, as well as hot-button topics, can’t-miss sessions and interactive activities.
Distribution: The DermWorld Meeting News is delivered each day via distribution ambassadors at the convention center and in newsstands in high-traffic locations around the center. The DermWorld Meeting News is also sent to members and attendees each day as a link in the Morning Agenda Email.
Hidden
Premium placement details in print (click for details)
- Map Premium includes a Full Page ad adjacent to the floor map page, a banner ad on the floor map page, company recognition with logo and your booth highlighted on the map page.
- Cover Flap* is placed on the first issue, with the option to include a Full Page ad in all three issues.
- Front Page Banner Ad can stand alone or include a Full Page ad.
*Advertiser to provide printed Cover Flap. See mechanical specifications for details.
Newsstand Sponsorship (click for details)
- Includes four newsstands located in high-traffic areas throughout the convention center.
- Exclusive sponsorship opportunity includes option for Full Page ad placement in the DermWorld Meeting News.
Get additional exposure with DermWorld Magazine Stands!
Newsstand Sponsorship Deadlines
Space reservation: Jan. 16, 2024
Materials due: Jan. 23, 2024
DermWorld Meeting News Deadlines
Space reservation: Jan. 25, 2024
Materials due: Feb. 1, 2024
| Standard Rates | |
| Full Page Spread | $24,165 |
|
Full Page
|
$12,320 |
|
Full Page PI (B/W)
|
$10,500 |
|
Junior Page
|
$11,150 |
|
Half Page
|
$9,110 |
|
Quarter Page
|
$6,530 |
|
Product & Services Showcase Ad
|
$1,030 |
| Premium Rates | |
| Front Page Banner will Full Page Ad | $19,500 |
|
Front Page Banner only
|
$12,080 |
|
Map Premium
|
$19,290 |
|
Cover Flap* with Full Page Ad
|
$18,000 |
|
Cover Flap only*
|
$9,000 |
|
Newsstands only
|
$15,760 |
|
Newsstands with Full Page Ad
|
$21,750 |
|
Back Cover
|
$15,210 |
|
Inside Front Cover
|
$14,090 |
|
Inside Back Cover
|
$14,090 |
*Additional print and production fees will apply.
These publications are polybagged with AAD’s “must-read” monthly magazine!
Reach: 16,000+ AAD members who receive DermWorld
Distribution: Ride-along publications are polybagged with the February and May editions of AAD’s “must-read” monthly magazine, DermWorld, with one single sponsor each.
Content:
- Preview Edition: Includes news and information about the coming meeting, including interviews with speakers, session highlights, registration details and information on the host city.
- Post Edition: Includes reports on the meeting scientific program, including clinical and research news discussed during courses, focus sessions, forums and the plenary session.
Exclusive sponsor receives recognition on the front cover of the Preview or Post publication, as well as either a Full Page or the back cover of the Preview or Post Editions (see sample).
| Deadlines | Space | Materials Due |
| Preview Edition | Jan. 4, 2024 | Jan. 11, 2024 |
| Post Edition | April 4, 2024 | April 11, 2024 |
| Rates | |
| Preview Edition | $35,000 |
| Post Edition | $35,000 |
|
Both Preview |
$50,000 |
Meeting Concierge Program
Sponsor the highly visible “Ask Me” team!
As the exclusive sponsor of the Meeting Concierge Program, your brand interacts with AAD attendees at multiple touchpoints!
Exclusive sponsorship includes:
- Professional, trained representatives dressed in “Ask Me” vests with your logo and booth number on the front and back greet and guide attendees throughout the convention center.
- Equipped with iPads and the meeting Mobile App, 12 professionals (at peak times) roam high-traffic areas of the convention center, including shuttle drop offs, main lobbies, registration, exhibit hall entrances and busy corridors outside session rooms, answering questions and providing directions for attendees.
- Sponsor receives additional recognition in the meeting Mobile App, the eDaily, Meeting News Central and the attendee Know-Before-You-Go email.
Deadlines
Space reservation: Dec. 15, 2023
Materials due: Dec. 22, 2023
Rate
$18,750
Production fees included
Exclusive sponsorship opportunity
New Exhibitor Spotlight Package
Email, print and online package for 100- to 300-square foot exhibitors. Only $2,000!
Learn more.
High-Performance Ads averaged 18,500 impressions and 150 clicks each during the 2023 Annual Meeting!
ROS ads and premium placements put your brand message in front of your target audience!
Meeting News Central is the official meeting news site for the Annual Meeting ePreviews, eDailies and eHighlights, as well as sponsored content. As the push publications are read, each click on an article brings the reader to Meeting News Central. An extensive retargeting campaign also drives attendees, members and other professionals to the site.
Hidden
Run-Of-Site Ads
Ads rotate in display ad positions throughout Meeting News Central during the entire event cycle.*
All advertisers receive at least 20% SOV.
The ads listed below are available individually, or combined as a package.
These display ads appear on the home page and news channel pages. Leaderboard and rectangle ads also appear on all article pages, and leaderboards are the only display ads in the Industry Highlights channel. The leaderboard and rectangle ad in the Photo Gallery Channel is reserved solely for that sponsorship and is not a part of the ROS ads.
- Leaderboard (970 x 90) and mobile leaderboard (300 x 50)
- Vertical (300 x 600)
- Rectangle (300 x 250)
Ads in some channels populate with content level.
*Length of advertiser exposure dependent on date of purchase.
High-Performance Ads
- Nine native ad spots are available in a prominent position on the home page, titled “Interesting Stories” for readers (see mock-up).
- High-Performance Ads are in a block on the home page, featuring your company name, image and headline.
- Ads rotate up and down the block, but also into a prominent standalone position on the home page, which will add a larger image and a story “teaser” to the above.
- From the home page, High-Performance Ads are linked to your content of up to 1,000 words with a large hero image.
- The High-Performance Ad block also appears on nearly all article pages.
See specifications for more information.
Product Sampling Program
- Generate leads and allow AAD members to order your free product samples.
- A Product Sample Channel on Meeting News Central allows AAD members who missed you onsite or didn’t attend the meeting to order your product samples.
- Amplify your message by advertising your product sample in a special Product Sample eHighlights.
- A promotional campaign will drive AAD members to Meeting News Central and this channel.
- Supplying and shipping product samples is the responsibility of the advertiser.
- Product Samples will be live for one month post-meeting.
Exhibitor Spotlight Package
Great exposure online and via email for exhibitors with 100-300 sq. ft. booths!
- Your logo on the Exhibitor Spotlight Channel of AAD’s Meeting News Central, linked to a URL of your choice. This channel will be promoted in AAD ePreviews, eDailies and eHighlights.
- Inclusion in one Exhibitor Spotlight email sent to all pre-registered meeting attendees in mid-February, encouraging them to visit your booth.
- Available only to advertisers with 100-300 sq. ft. booths.
Site metrics (2023):*
- 74,614 unique pageviews
- 28,068 total users
Reach: 19,000+ AAD members and AAD Annual Meeting registrants via ePreviews, eDaily and eHighlights.
Content:
- Science presented at the conference.
- Information on schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.
- Hot-button topics and can’t-miss sessions
Bonus exposure on the official AAD meeting news site!
An Industry Highlights channel will be published on Meeting News Central, which will include a schedule of Industry Programs. All AAD Doctors Bag and Individual Hotel Room Drop supporters will have their insert within this channel labeled “paid advertising content.” In addition, a link to the Industry Highlights page will be included in each day’s eDaily.
*Data collected Jan. 1-May 18, 2023.
Months of exposure!
Meeting News Central will launch in January 2024. You can link your advertorials, programs and resources on this official AAD branded site in your own promotions long after the event is over!
(Ads and content will remain on the site until the first 2024 AAD Innovation Academy ePreview is produced. Length of advertiser exposure dependent on date of purchase. Ads and content can be removed if requested.)
Deadlines
Space reservation: Space is limited and available until sold out.
Materials due: For exposure from first launch, we encourage materials be sent by Jan. 5, 2024.
Meeting News Central is regularly updated which allows for a confirmation of your plans at any time until the limited ad positions are sold out.
| Rates | |
| ROS All Positions (three available) |
$30,000 |
| ROS Leaderboard (two available) | $13,905 |
| ROS Rectangle (two available) |
$9,270 |
| ROS Vertical (two available) |
$7,725 |
| High-Performance Ads | $8,000 |
| Product Sample Channel | $5,000 |
| Exhibitor Spotlight Package | $2,000 |
Our last Product Sample advertiser received nearly 1,000 unduplicated leads!
Mobile App Advertising
Your brand in the hands of attendees!
AAD’s mobile app is the meeting program and primary navigation resource for attendees.
Reach: Annual Meeting attendees.
Content: User-friendly app allows attendees to access pertinent information, such as sessions and events, how to claim CME and submit evaluations, exhibitors, maps, e-Posters, “Ask Me” FAQs, city guide and more.
- Ads are located on the “Explore” page, immediately following the opening splash page.
- Ad is yours exclusively. No rotating with others.
- Ads link to a URL of your choice.
- Ads can be corporate or branded.
- Advertisers are also on the “Ask Me” page with their name and a link.
- Additional exposure on the Desktop version of the Mobile App.
2023 Mobile App Metrics
- 3,400 users
- 444,000 sessions
- Average engagement time per user: 28:15
Deadlines
Space reservation: Jan. 18, 2024
Materials due: Jan. 25, 2024
Rate
$40,000 (three available)
Photo Gallery Sponsorship
Sponsor the popular photo gallery on the official AAD meeting news site.
This was the fifth most visited spot on the official AAD meeting news site in 2023!
The photo gallery is housed in an exclusive channel of its own. The photo gallery will also be promoted by AAD with official social media posts during the meeting on Facebook, Instagram and Twitter.
Sponsorship includes:
- A “brought to you by” inclusion in the channel.
- An exclusive leaderboard in the photo gallery channel, and a leaderboard and rectangle ad on the gallery page.
- Five company images, logos or photos that will be interspersed between the official photos.
- Promotion of the photo gallery in DermWorld Meeting News with a QR code, and in the eDaily and the eHighlights with a “Check out the photo gallery, brought to you by XXX.” type of message.
Deadlines
Space reservation/materials due: For exposure from first launch, we encourage materials be sent by Jan. 5, 2024.
Rate
$15,000 Introductory rate for 2024
Exclusive sponsorship opportunity
Product Sampling Program
Generate leads and allow AAD members to order your free product samples!
- A Product Sample Channel on Meeting News Central allows AAD members who missed you onsite or didn’t attend the meeting to order your product samples.
- Amplify your message by advertising your product sample in a special Product Sample eHighlights.
- A promotional campaign will drive AAD members to Meeting News Central and this channel.
Supplying and shipping product samples is the responsibility of the advertiser.
Product Samples will be live for one month post-meeting.
Deadlines vary. See individual product deadlines.
| Rates | |
| Product Sample Channel | $5,000 |
| Product Sample in eHighlights #1 | $7,500 (limit three) |
Our last Product Sample advertiser received nearly 1,000 unduplicated leads!
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.