Email Products

Critical meeting information!

Your brand reaches meeting attendees with your 728 x 90 banner at the top of every registration email sent from AAD. Banner links to a URL of your choice. These important emails are must-reads for attendees; ensuring your brand gets noticed.

Reach: Meeting registrants.

Registration & Housing Confirmation Email

• Launches in early November.
• Sent to attendees upon completion of their registration, each time they make an update to their registration, or if they cancel their registration.
• Reaches approximately 13,000 registrants.

Address Verification Email

• Launches in late January.
• Sent to meeting registrants who complete their advance registration by the discounted registration rate deadlines and will have their badges mailed to them prior to the meeting.
• Reaches approximately 8,000 registrants.

Express Badge Pick-Up Email

• Launches approximately one week prior to arriving on site.
• Sent to meeting registrants who completed advance registration but were not mailed their badge.
• This email supplies them with a QR code to scan at Express Pick-Up counters to print their badges and tickets onsite.
• Reaches approximately 2,000 registrants.

Post-Show Confirmation Email

• Launches in March.
• Sent approximately two weeks after the meeting to registrants who verified their Advance or Onsite registration while at the meeting.
• Reaches approximately 10,000 registrants.

Encourage attendees to visit your booth or program as they read about the latest conference news!

Reach: 19,000+ AAD members and Annual Meeting attendees.

Content: Live event coverage and session recaps.

Average unique open rate: 53%, compared to the healthcare industry average of 21.72%.*

eDailies are sent on March 8, 9, 10 and 11, 2024.

Remind AAD members and Annual Meeting attendees to engage with you after the conference!

Reach: 19,000+ AAD members and Annual Meeting attendees in early April.

Content: Wrap-ups of the entire meeting, including the most important sessions, speakers and science. eHighlights #1 includes a message from the outgoing AAD President, and eHighlights #2 includes a message from the incoming President.

Average unique open rate: 51%, compared to the healthcare industry average of 21.72%.*

*According to MailChimp’s email benchmark report, 2022.

Your message receives broad exposure as members and attendees begin to plan their time at the Annual Meeting!

Reach: 19,000+ AAD members and Annual Meeting attendees.

Content: Topics to be presented at the meeting, industry events and exhibit hall activities.

Average unique open rate: 46%, compared to the healthcare industry average of 21.72%.*

ePreview #4 will feature schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.

*According to MailChimp’s email benchmark report, 2022.

Increase the attendance at your program and traffic at your booth with an exclusive email to meeting attendees!

Reach: Your email message is sent to Annual Meeting attendees.

Content: Advertiser-supplied materials, subject to AAD approval. Content must be a booth driver or a meeting-related event invitation (such as an industry program). Post-event content can include follow up meeting announcements or tease upcoming news.

Average unique open rate: 54%, compared to the healthcare industry average of 21.72%.*

*According to MailChimp’s email benchmark report, 2022.

One of the few exclusive email options available! Your brand is front and center in this quick-read email sent each morning of the event.

Reach: 19,000+ AAD members and Annual Meeting attendees.

Content: Key sessions and activities happening each day.

Average unique open rate: 54%, compared to the healthcare industry average of 21.72%.*

Sponsor will receive a Leaderboard and the choice of a Premium Banner or Traffic-Driving Content Ad.

Available dates: March 8, 9, 10 or 11, 2024.

*According to MailChimp’s email benchmark report, 2022.

Your brand is featured exclusively on more than 100,000 emails from the AAD to dermatologists!

Reach: 17,000+ AAD members and non-member meeting registration prospects.

Content:

• From the first “Save the Date” email to the last “Know-Before-You-Go” email, your brand will be included on official promotional email messages sent by AAD encouraging Annual Meeting registration.
• Approximately 13 emails are sent from October 2023 to March 2024.
• Your 728 x 90 leaderboard is at the top of each email, linked to the URL of your choice!
• Sponsor is allowed to change-out ad materials during the series.

Distribution: Approximately 13 emails depending on when sponsorship is secured.

2023 metrics:

• 149,700 emails sent
• 28.5% average open rate
• 20% average click-to-open rate