Meeting News and Navigation Products
Exclusive sponsorship opportunity!
Opportunity: An exclusive advertiser receives a half panel ad in this 18″ x 10.5″ (flat) tri-fold publication.
Reach: 16,500 U.S. AAD members.
Distribution: Mailed in mid-November.
Hidden
Content
Valuable information attendees need to efficiently plan their time at the meeting.
Deadlines
Space reservation: Sept. 16, 2024
Materials due: Sept. 23, 2024
Rate
$37,500
Exclusive sponsorship opportunity
New creative should be submitted to AAD prior to the material deadline for approval.
Exclusive sponsorship opportunity!
Opportunity:
- Exclusive sponsorship of six newsstands located in high-traffic areas throughout the convention center.
- Exclusive sponsorship opportunity includes option for Full Page ad placement in the DermWorld Meeting News.
Reach: Annual Meeting attendees.
Get additional exposure with DermWorld Magazine Stands!
Deadlines
Space reservation: Jan. 14, 2025
Materials due: Jan. 21, 2025
| Rates | |
| Newsstands with Full Page Ad | $22,405 |
| Newsstands only | $16,235 |
Lead Gen Program—New for 2025!
You don’t need product samples to get leads!
Opportunity:
Promote your conference specials and thought leadership and drive traffic to your booth, interest in your solutions, and leads to your sales team. We’ll host your downloadable asset and drive AAD members and Annual Meeting attendees to it—you ensure it’s something they’ll want enough to provide their contact information to receive! Consider:
- A coupon to be redeemed at your booth—for a consult with a KOL, for a significant giveaway, for lunch with you onsite, to be entered into a contest, etc.
- White papers, clinical data and other educational documents about your solution that don’t necessarily require a visit to your booth.
Amplify your message further with your offer in a special eHighlights.
Reach: 19,000+ AAD members and Annual Meeting attendees.
Distribution: Lead Gen assets and Product Samples are housed in an exclusive channel on the Meeting News Central conference website, and promoted in four ePreviews, four eDailies and two eHighlights.
View the Sample & Solutions channel.
Product Sample advertisers in 2024 received between 900 and 2,000 unduplicated leads. Now it’s your turn!
Supplying deliverables is the responsibility of the advertiser.
The Lead Gen Program will be live for one month post-meeting.
Deadlines
Space reservation: Space is available up to and during the conference. However, for advertiser exposure from first launch, we encourage materials be sent by Jan. 6, 2025.
| Rates | |
| Lead Gen | $5,000 |
| Lead Gen with eHighlights ad (limit three with Product Samples) |
$7,500 |
Meeting App Advertising
Opportunity: Advertising on AAD’s meeting app—the meeting program and primary navigation resource for attendees.
Reach: Annual Meeting attendees.
App metrics (2024):
- 10,603 authenticated users
- 34,534 unique user sessions
- Attendees spent a combined time of more than 10,000 hours in the app
- 2024 advertiser tiles received an average of 845 clicks
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Content
User-friendly app allows attendees to access pertinent information, such as sessions and events, how to claim CME and submit evaluations, exhibitors, maps, e-Posters, “Ask Me” FAQs, city guide and more.
- Ads are located on the “Explore” page, immediately following the opening splash page.
- Ad is yours exclusively. No rotating with others.
- Ads link to a URL of your choice.
- Ads can be corporate or branded.
- Advertisers are also on the “Ask Me” page with their name and a link.
- Additional exposure on the Desktop version of the Meeting App.
Deadlines
Space reservation: Jan. 17, 2025
Materials due: Jan. 24, 2025
Rate
$40,000 (three available)
Opportunity:
- ROS ads and premium placements on Meeting News Central, the official meeting news site for the Annual Meeting ePreviews, eDailies and eHighlights, as well as sponsored content.
- As push publications are read, each click on an article brings the reader to Meeting News Central.
- An extensive retargeting campaign also drives attendees, members and other professionals to the site.
Reach:
- 19,000+ AAD members and AAD Annual Meeting registrants via ePreviews, eDaily and eHighlights.
- Months of exposure: Meeting News Central will launch in January 2025, extending the reach of your linked advertorials, programs and resources before, during and after the meeting.*
Site metrics (2024):
- 97,890 unique pageviews
- 51,489 total users
Data collected Jan. 26-April 16, 2024.
Hidden
Content
- Science presented at the conference.
- Information on schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.
- Hot-button topics and can’t-miss sessions
Run-Of-Site Ads details
Ads rotate in display ad positions throughout Meeting News Central during the entire event cycle.*
All advertisers receive at least 20% SOV.
The ads listed below are available individually, or combined as a package.
These display ads appear on the home page and news channel pages. Leaderboard and rectangle ads also appear on all article pages, and leaderboards are the only display ads in the Industry Highlights channel. The leaderboard and rectangle ad in the Photo Gallery Channel is reserved solely for that sponsorship and is not a part of the ROS ads.
- Leaderboard (970 x 90) and mobile leaderboard (300 x 50)
- Vertical (300 x 600)
- Rectangle (300 x 250)
Ads in some channels populate with content level.
*Length of advertiser exposure dependent on date of purchase.
High-Performance Ads details
High-Performance Ads averaged 25,375 impressions and 82 clicks each during the 2024 Annual Meeting!
- Nine native ad spots are available in a prominent position on the home page, titled “Interesting Stories” for readers (see mock-up).
- High-Performance Ads are in a block on the home page, featuring your company name, image and headline.
- Ads rotate up and down the block, but also into a prominent standalone position on the home page, which will add a larger image and a story “teaser” to the above.
- From the home page, High-Performance Ads are linked to your content of up to 1,000 words with a large hero image.
- The High-Performance Ad block also appears on nearly all article pages.
See specifications for more information.
Bonus exposure: Industry Highlights
An Industry Highlights channel will be published on Meeting News Central, which will include a schedule of Industry Programs. All AAD Doctors Bag and Hotel Room Delivery supporters will have their insert within this channel labeled “paid advertising content.” In addition, a link to the Industry Highlights page will be included in each day’s eDaily.
More sponsorship details:
*Ads and content will remain on the site until the first 2025 AAD Innovation Academy ePreview is produced. Length of advertiser exposure dependent on date of purchase. Ads and content can be removed if requested.
Deadlines
Space reservation: Space is limited and available until sold out.
Materials due: For exposure from first launch, we encourage materials be sent by Jan. 6, 2025.
Meeting News Central is regularly updated which allows for a confirmation of your plans at any time until the limited ad positions are sold out.
| Rates | |
| ROS All Positions (four available) |
$30,000 |
| Photo Gallery Sponsorship (Exclusive) | $15,000 |
| ROS Leaderboard (one available) | $13,905 |
| ROS Rectangle (one available) |
$9,270 |
| High-Performance Ads | $8,000 |
| ROS Vertical (one available) |
$7,725 |
| Samples & Solutions Channel | $7,500 |
Opportunity: Advertising in the daily meeting news publication.
Reach: 19,000+ members and attendees on March 7, 8 and 9, 2025.
Distribution:
- Delivered each day via distribution ambassadors at the convention center and in newsstands in high-traffic locations around the center.
- Also sent to members and attendees each day as a link in the Morning Agenda Email.
Hidden
Content
Live coverage of the meeting, including up-to-date event and schedule information, as well as hot-button topics, can’t-miss sessions and interactive activities.
Premium placement details (print)
- Map Premium includes a Full Page ad adjacent to the floor map page, a banner ad on the floor map page, company recognition with logo and your booth highlighted on the map page.
- Cover Flap* is placed on the first issue, with the option to include a Full Page ad in all three issues.
- Front Page Banner Ad can stand alone or include a Full Page ad.
*Advertiser to provide printed Cover Flap. See mechanical specifications for details.
Deadlines
Space reservation: Jan. 21, 2025
Materials due: Jan. 28, 2025
| Standard Rates | |
| Full Page Spread | $24,890 |
|
Full Page
|
$12,690 |
|
Full Page PI (B/W)
|
$10,815 |
|
Junior Page
|
$11,485 |
|
Half Page
|
$9,385 |
|
Quarter Page
|
$6,725 |
|
Product & Services Showcase Ad
|
$1,060 |
| Premium Rates | |
| Front Page Banner will Full Page Ad | $20,085 |
|
Front Page Banner only
|
$12,440 |
|
Map Premium
|
$19,870 |
|
Cover Flap* with Full Page Ad
|
$18,540 |
|
Cover Flap only*
|
$9,270 |
|
Back Cover
|
$15,665 |
|
Inside Front Cover
|
$14,515 |
|
Inside Back Cover
|
$14,515 |
*Additional print and production fees will apply.
Meeting News Preview Edition (DermWorld Meeting News)
Exclusive sponsorship opportunity!
Opportunity: Exclusive sponsor receives recognition on the front cover of the Preview publication, as well as the back cover ad.
Reach: 16,000+ U.S. AAD members.
Distribution: Ride-along publication is polybagged with the February edition of AAD’s “must-read” monthly magazine, DermWorld.
Hidden
Content
News and information about the coming meeting, including interviews with speakers, session highlights, registration details and information on the host city.
Deadlines
Space reservation: Nov. 15, 2024
Materials due: Jan. 15, 2025
Rate
$37,500
Exclusive sponsorship opportunity
Meeting News Post Edition (DermWorld Meeting News)
Exclusive sponsorship opportunity!
Opportunity: Exclusive sponsor receives recognition on the front cover of the Post publication, as well as the back cover ad.
Reach: 16,000+ U.S. AAD members.
Distribution: Ride-along publication is polybagged with the May edition of AAD’s “must-read” monthly magazine, DermWorld.
Hidden
Content
Reports on the meeting scientific program, including clinical and research news discussed during courses, focus sessions, forums and the plenary session.
Deadlines
Space reservation: April 3, 2025
Materials due: April 17, 2025
Rate
$37,500
Exclusive sponsorship opportunity
Navigation Package SOLD
Exclusive sponsorship opportunity!
Opportunity:
- Own the meeting welcome and navigation experience for AAD members and attendees!
- You will be the first to greet attendees at their hotels with a printed Welcome Guide that provides key meeting details.
- You will be the sole advertiser on the printed Convention Center Map—the single most in-demand publication at the 2024 meeting!
- And you will have up to 12 branded Meeting Ambassadors roaming the convention center providing navigation and meeting assistance each day of the meeting.
Reach: Meeting attendees.
Hidden
Welcome Guide details
Advertiser receives front cover banner logo recognition and the back cover ad of the printed guide, as well as home page branded exposure on Meeting News Central.
Distribution:
- Onsite at headquarter hotels front desks
- Emailed as a link to attendees in AAD’s Know-Before-You-Go email
- Also available on the home page of Meeting News Central. (See the 2024 example.)
Content: Key details attendees need about the meeting, including important sessions and science, key exhibit hall details and city information.
Convention Center Map details
Advertiser receives a front cover logo and back cover ad in the only printed navigation map for the meeting, highly sought-after by onsite attendees.
Distribution:
- Via distribution ambassadors in the morning at the convention center.
- In the AAD Resource Center.
- In the registration area.
- Also available on Meeting News Central. (See the 2024 example.)
Content: Facility map with key meeting locations, shuttle pickup and drop-off information and exhibit hall thumbnail.
Meeting Ambassador details
- Professional, trained representatives dressed in “Ask Me” vests with your logo and booth number on the front and back, greet and guide attendees throughout the convention center during the meeting.
- Equipped with iPads and the meeting Mobile App, 12 professionals (at peak times) roam high-traffic areas of the convention center, including shuttle drop offs, main lobbies, registration, exhibit hall entrances and busy corridors outside session rooms, answering questions and providing directions for attendees.
- Sponsor receives additional recognition in the meeting Mobile App, Day One of the eDaily, Meeting News Central and the attendee Know-Before-You-Go email.
Deadlines vary. Ask your account manager for details.
Rate
$54,000 SOLD
Production fees included
Exclusive sponsorship opportunity
Photo Gallery Sponsorship
Exclusive sponsorship opportunity!
Opportunity:
- Sponsor the AAD photo gallery, one of the most visited pages on the official AAD meeting news site in 2024!
- An exclusive leaderboard in the photo gallery channel of Meeting News Central, and a leaderboard and rectangle ad on the gallery page.
- Five company images, logos or photos that will be interspersed between the official photos.
Reach: 19,000+ AAD members and Annual Meeting attendees
Distribution:
- The photo gallery is housed in an exclusive channel of its own.
- The photo gallery is promoted by AAD with official social media posts during the meeting on Facebook, Instagram and Twitter.
- A “brought to you by XXX” inclusion in:
- DermWorld Meeting News
- Four eDailies
- One eHighlights
Deadlines
Space reservation/materials due: For exposure from first launch, we encourage materials be sent
by Jan. 6, 2025
Rate
$15,000
Exclusive sponsorship opportunity
Product Sampling Program
Product Sample advertisers in 2024 received between 900 and 2,000 unduplicated leads. Now it’s your turn!
Opportunity:
- Generate leads and allow AAD members who missed you onsite or didn’t attend the meeting to order product samples from the official AAD meeting news site.
- Amplify your message further with your Product Sample in a special eHighlights.
Reach: 19,000+ AAD members and Annual Meeting attendees.
Distribution: Product Samples are housed in an exclusive channel on the Meeting News Central, and promoted in four ePreviews, four eDailies and one eHighlights.
Metrics (2024): 20,776 pageviews
Leads: Each 2024 advertiser received between 900 and 2,000 unduplicated leads.
No products to sample?
Check out AAD’s new Lead Gen Program!
Supplying and shipping product samples is the responsibility of the advertiser.
Product samples will be live for one month post-meeting.
Deadlines
Space reservation: Space is available up to and during the conference. However, for advertiser exposure from first launch, we encourage materials be sent by Jan. 6, 2025.
| Rates | |
| Product Sample | $7,500 |
| Product Sample with eHighlights ad | $10,000 (limit three) |
Includes up to two product samples per order. Ask about discounts for additional products.
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.