Opportunities
Attendee Welcome Guide
Your message greets attendees first as they arrive at their hotels!
Reach: Meeting attendees.*
Distribution:
- On-site at headquarter hotel front desks.
- Included as a link in the ePreview in late March and eDaily in April, sent to 15,000 SHM members and other hospitalists.
- Also available on the front page of the Meeting News Central.
Content: Information and key details attendees need to get their meeting experience off to a great start.
Advertiser receives front cover banner logo recognition and the back cover ad of the printed guide, as well as front page branded exposure on Meeting News Central.
*If the in-person portion of SHM Converge 2024 must be canceled, the Attendee Welcome Guide will be sent to attendees digitally. For advertising linked to a booth or program, we encourage advertisers to prepare secondary materials as a precautionary measure.
Deadlines
Space reservation: Feb. 23, 2024
Materials due: March 1, 2024
Rate
$12,750
Exclusive Opportunity
eDaily
Encourage attendees to visit your booth or program as they read about the latest conference news!
Reach: Up to 15,000 SHM members, other hospitalists and Converge 2024 attendees.
Content: Live event coverage and session recaps.
Distribution: eDailies are sent on April 13, 14 and 15.
Link your corporate or product video to your banner ad!
Traffic-Driving Content Ads: Promote your Program or booth demo the day it happens!
- Grow your program or booth attendance with Traffic-Driving Content Ads!
- Your invitation reaches attendees the day of your program or booth activity.
- Advertiser supplies an article up to 1,000 words for publication on Meeting News Central.
- Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the eDaily, as well as the words “Paid Advertisement.”
- eDaily teaser links to the article page, which can include a URL link. (Advertiser supplies article, image, headline and teaser copy.)
Average unique open rate in 2023 was 32.6%, compared to the healthcare industry average of 21.72%.*
*According to MailChimp’s email benchmark report, 2022.
Deadlines
Space reservation: March 8, 2024
Materials due: March 15, 2024
| Rates | |
| Leaderboard (all issues) |
$7,480 |
| Premium Banner (all issues) |
$5,625 each |
| Traffic-Driving Content Ads (per issue) | $2,970 each |
| Traffic-Driving Content Ads (all issues) | $5,625 Introductory rate for 2024 |
A minimum number of ads must be placed for the eDaily to be published.
eHighlights
Remind SHM members and meeting attendees to engage with you after the conference!
Reach: Up to 15,000 SHM members, other hospitalists and Converge 2024 attendees.
Content: Coverage from the final day of the conference, meeting highlights, innovations from the exhibit hall and industry programming.
Distribution: eHighlights will be sent late April.
Link your corporate or product video to your banner ad!
Traffic-Driving Content Ads: Drive attendees to your post-meeting content!
- Advertiser supplies an article up to 1,000 words for publication on Meeting News Central.
- Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the eHighlights, as well as the words “Paid Advertisement.”
- eHighlights teaser links to the article page, which can include a URL link. (Advertiser supplies article, image, headline and teaser copy.)
Average unique open rate in 2023 was 24.6%, compared to the healthcare industry average of 21.72%.*
*According to MailChimp’s email benchmark report, 2022.
Deadlines
Space reservation: March 15, 2024
Materials due: March 22, 2024
| Rates | |
| Leaderboard (all issues) |
$3,150 |
| Premium Banner (all issues) |
$2,625 each |
| Traffic-Driving Content Ads (per issue) | $3,750 each |
A minimum number of ads must be placed for the eHighlights to be published.
ePreview
Your message receives broad exposure with up to 15,000 SHM members, attendees and other hospitalists!
Reach: Up to 15,000 SHM members, other hospitalists and Converge 2024 attendees.
Content: Key planning information, session previews, registration drivers and industry programming.
Link your corporate or product video to your banner ad!
Traffic-Driving Content Ads: Grow your program or booth attendance!
- Invite attendees early so they make a plan to see you onsite.
- Advertiser supplies an article up to 1,000 words for publication on Meeting News Central.
- Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the ePreview, as well as the words “Paid Advertisement.”
- ePreview teaser links to the article page, which can include a URL link. (Advertiser supplies article, image, headline and teaser copy.)
New for 2024:
High-Performance Ad/ePreview Bundles!
(Click for information)
*According to MailChimp’s email benchmark report, 2022.
Deadlines
Space reservation: Feb. 16, 2024
Materials due: Feb. 23, 2024
| Rates | |
| Leaderboard (all issues) |
$3,150 |
| Premium Banner (all issues) |
$2,625 each |
| Traffic-Driving Content Ads (per issue) | $3,750 each |
A minimum number of ads must be placed for the ePreview to be published.
Exclusive Exhibitor Email
Reach: Your email message is sent to Converge registered attendees. This is not a banner ad – the entire email is yours!
Content: Advertiser-supplied materials, subject to SHM approval. Content must be a booth driver or a meeting-related event invitation (such as an industry program). Post-event content can include follow up meeting announcements or tease upcoming news.
Include a calendar link to get your program or event on attendee schedules!
- Limit two the week prior to the meeting, one each day of the meeting and two the week after the meeting.
- Work with your account manager to select a date.
Deadlines
Space reservation: Feb. 23, 2024
Materials due: March 1, 2024
Rate
$15,000
Meeting News Central
Huge exposure for your message on the 24/7 conference news hub!
Meeting News Central is the central location for the SHM Converge ePreview, eDailies and eHighlights, as well as sponsored content. As push publications are read, each click on an article brings the reader to Meeting News Central.
Site metrics (2023)*
- 15,440 pageviews
- 5,140 users
Reach
Meeting attendees plus up to 15,000 SHM members and other hospitalists via links in the ePreview, eDailies and eHighlights.
Content
Full articles from the ePreview, eDailies, and eHighlights to include:
- Scientific breakthroughs and the late-breaking science presented at the conference.
- Information on Industry Programs.
- Hot-button topics, can’t-miss sessions and interactive activities.
Hidden
Run-of-Site Ads
Ads rotate in all display ad positions throughout Meeting News Central during the entire event cycle.*
The ads listed below are available individually, or combined as a package.
These display ads appear on the home page and news channel pages.
- Leaderboard (970 x 90) and Mobile Leaderboard (300 x 50)
- Vertical (300 x 600)
- Rectangle (300 x 250)
ROS ad details:
- Leaderboard and rectangle ads also appear on all article pages.
- ROS ads in some channels populate with content level.
- All display advertisers receive at least 25% SOV.
*Length of advertiser exposure dependent on date of purchase.
NEW! High-Performance Ad/ePreview Bundle
NEW for 2024! A bundle that gives you a High-Performance Ad on the Meeting News Central and a Premium Banner in an ePreview!
- Six native ad spots are available in a prominent position on the home page, titled “Interesting Stories” for readers (see image).
- Advertiser content can be (or include) white papers, videos or any other content you wish to share with readers.
- High-Performance Ads are in a block on the home page, featuring your company name, image and headline.
- Ads rotate up and down the block, but also into a prominent standalone position on the home page, which will add a larger image and a story “teaser” to the above.
- From the home page, High-Performance Ads are linked to your content of up to 1,000 words with a large hero image.
- The High-Performance Ad block also appears on nearly all article pages.
- Your Premium Banner will be included in the ePreview! The ePreview is sent to 14,000+ SHM members, registered attendees and other professionals.
Months of exposure!
Meeting News Central will launch mid-March 2024. You can link your advertorials, programs and resources on this official SHM branded site in your own promotions long after the event is over!
(Ads and content will remain on the site until the 2025 ePreview is produced. Length of advertiser exposure is dependent on date of purchase. Ads and content can be removed if requested.)
*Data collected March 1-June 23, 2023.
If the in-person portion of SHM Converge 2024 is canceled, Meeting News Central will be used for the virtual event. For advertising linked to a booth or program, we encourage advertisers to prepare secondary materials as a precautionary measure.
Deadlines
Space reservation deadline: Space is limited and available until sold out.
Materials due: For exposure from first launch, we encourage materials be sent by March 1, 2024.
Meeting News Central is regularly updated which allows for a confirmation of your plans at any time until the limited ad positions are sold out.
| Rates | |
| ROS All Positions (two available) |
$12,750 |
| ROS Leaderboard (two available) |
$7,500 |
| ROS Rectangle Ad (two available) |
$5,775 |
| ROS Vertical Ad (two available) |
$3,000 |
| High-Performance Ad/ ePreview Bundle |
$5,000 |
Promote your booth activity or industry program with a High-Performance Ad/ ePreview Bundle!
For advertising linked to a booth or program, we encourage advertisers to prepare secondary general branding materials in case the meeting converts to virtual only.
If the in-person portion of SHM Converge 2024 must be canceled, all email products will deliver for the virtual event. For advertising linked to a booth or program, we encourage advertisers to prepare secondary general branding materials in case the meeting converts to virtual only.
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.