Email and Social Media

Registration & Housing Confirmation Email

• Launches in early November.
• Sent to attendees upon completion of their registration, each time they make an update to their registration, or if they cancel their registration.
• Reaches approximately 13,000 registrants.

Address Verification Email

• Launches in late January.
• Sent to meeting registrants who complete their advance registration by the discounted registration rate deadlines and will have their badges mailed to them prior to the meeting.
• Reaches approximately 8,000 registrants.

Express Badge Pick-Up Email

• Launches approximately one week prior to arriving on site.
• Sent to meeting registrants who completed advance registration but were not mailed their badge.
• This email supplies them with a QR code to scan at Express Pick-Up counters to print their badges and tickets onsite.
• Reaches approximately 2,000 registrants.

Post-Show Confirmation Email

• Launches in March.
• Sent approximately two weeks after the meeting to registrants who verified their Advance or Onsite registration while at the meeting.
• Reaches approximately 10,000 registrants.

Traffic-Driving Content ads averaged 14,000 impressions each during the 2024 Annual Meeting!

• Your invitation reaches attendees the day of your program or booth activity.
• Advertiser supplies an article up to 1,000 words for publication on Meeting News Central.
• Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the eDaily, as well as the words “Paid Advertisement.”
• eDaily teaser links to the article page, which can include a URL link.  (Advertiser supplies article, image, headline and teaser copy.)
• Traffic-Driving Content Ads in the eDaily can be purchased by day only for promoting exhibitor programming of some kind: INC programs, booth demos, etc.

• Wrap-ups of the entire meeting, including the most important sessions, speakers and science.
• eHighlights #1 includes a message from the outgoing AAD President.
• eHighlights #2 includes a message from the incoming President.

Traffic-Driving Content ads averaged 14,000 impressions each during the 2024 Annual Meeting!

• Advertiser supplies an article up to 1,000 words for publication on Meeting News Central.
• Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the eHighlights, as well as the words “Paid Advertisement.”
• eHighlights teaser links to the article page, which can include a URL link. (Advertiser supplies article, image, headline and teaser copy.)

2023 Product Sample advertiser received 750+ leads!

Three advertisers can offer free product samples using this special eHighlights.

• An image of the sample advertisers intend to provide is included in the eHighlights with a photo and description (see sample).
• AAD members and attendees provide lead information on Meeting News Central in order to receive product samples.
• See AAD Meeting News Central for more information and additional online Product Sample advertising.
• A promotional campaign will drive AAD members to the product samples.
• Supplying and shipping product samples is the responsibility of the advertiser.

View a Product Sample example

Get more details

ePreview #4 will feature schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Product Sessions.

Traffic-Driving Content ads averaged 14,000 impressions each during the 2024 Annual Meeting!

• Grow your program or booth attendance with Traffic-Driving Content Ads!
• Advertiser supplies an article up to 1,000 words for publication on Meeting News Central.
• Headline (up to 75 characters), company name and a 40- to 250-character article “teaser” will appear in the ePreview, as well as the words “Paid Advertisement.”
• ePreview teaser links to the article page, which can include a URL link. (Advertiser supplies article, image, headline and teaser copy.)

Annual Meeting Save the Date Email

• Launches Oct. 15, 2024.
• Sent to all members to announce the Annual Meeting and registration open dates.
• Reaches approximately 17,000 members.
• Open rate: 28%
• Click through rate: 10.8%

Registration and Housing Opening Email

• Launches Nov. 19, and Nov. 25, 2024.
• Sent to all members to alert them that registration and housing opens “tomorrow.”
• Reaches approximately 15,500 members.
• Open rate: 29%
• Click through rate: 24.8%

New Session Highlights Email

• Launches Dec. 13, 2024.
• Sent to all unregistered members and attendee prospects to showcase new sessions; early bird registration deadline reminder.
• Reaches approximately 15,500 members and attendee prospects.
• Open rate: 21%
• Click through rate: 6.6%

Early Bird Reminder Email

• Launches Jan. 15, 2025.
• Sent to all unregistered members and attendee prospects; final early bird registration deadline reminder.
• Reaches approximately 14,000 members and attendee prospects.
• Open rate: 22%
• Click through rate: 10.2%

Things to Know Before You Go Email

• Launches Feb. 27, 2025.
• Sent to all meeting registrants with important information about the meeting.
• Reaches approximately 15,000 meeting registrants.
• Open rate: 32%
• Click through rate: 48%

Metrics from 2023.