Engagement Packages
Amplify your success with a well-planned marketing campaign
Reach
We maximize reach to both the
in-person and virtual audiences through a combination of highly engaging in-person and virtual solutions – emailed and mailed – and plan distribution to registered attendees, previous attendees and the full association membership. This flexible approach means we reach a wide audience where and how they want to engage.
Frequency
Getting your messaging in front of the target audience frequently is critical due to the many distractions at both in-person and virtual meetings. Our approach strategically integrates multiple messaging opportunities surrounded by essential content at various times during the event.
Content
Engaging content is the cornerstone of any successful campaign, as it shows your message in the right context. From meeting information to high science, we know exactly what content resonates with HCPs before, during and after the event.
Variety
Convention attendees consume information in different ways, at different times. It’s essential that your messaging is seen across a variety of media for both the in-person and virtual audiences – printed, available onsite, online and pushed – before, during and after the meeting.
These packages help create experiences that allow attendees to consume information when and how they like, therefore optimizing engagement and creating meaningful ROI for your efforts.
Successful branding campaigns are built on expansive reach, frequent messaging and a variety of media. Our branding experience provides nine different types of outreach via five media types to reach AAD’s 19,000+ members. This premium combination of branding tactics in AAD’s most-read publications will be delivered in-person and online at varying times each day.
- One ePreview Leaderboard: Your message delivered to 19,000+ AAD members plus non-member registrants and previous attendees.
- Includes a leaderboard in the ePreview Channel on Meeting News Central.
- AAD eDaily Premium Banner: 3X frequency; maximum exposure.
- Includes a vertical ad in the Meeting News Central Channel of your choice.
- Also includes an Industry Content advertorial article or Industry Resource on your exclusive company page, promoted on the front page of Meeting News Central.
- Front Page Leaderboard on Meeting News Central: Live for up to six months.*
- Video: Your 15-second branding video goes in AAD ePreview #1 or #2.
Some substitutions may apply if the above assets are sold out.
*Your ad can go live in late June and stay up until the 2022 Annual Meeting cycle begins.
Rate
$23,000
Three packages available
Deadlines vary. See individual product deadlines.
Effective lead generation campaigns are a combination of reach, frequency and content. We combine the broadest reach possible with highly engaging content and the proper frequency. We create content (and post and push your content) to elicit response from HCPs. We market this content frequently to the largest possible audience – and continue that marketing after the event.
- Your Industry Resource on Meeting News Central:*
- Your white paper or ebook is promoted on the front page of Meeting News Central, and also placed on an article page with a 100-word description of the resource and a request-for-more-information form.
- Gating is available upon request for lead collection.
- Resource also appears on advertiser company page, which includes company details, logo/photo and description. (See specifications for details.)
- Links to your content in the eDaily engage readers with your message.
- Paid Industry Content on Meeting News Central:*
- Your Industry Content advertorial article is promoted on the front page of Meeting News Central.
- Full article appears on an exclusive article page with a hero image, Vertical 300 x 600 ad and a request-for-more-information form. (Advertiser supplies 250 words, image and ad.)
- Lead forms allow readers to request more information.
- Article also appears on advertiser company page, which includes company details, logo/photo and description. (See specifications for details.)
- One Premium Banner on the AAD eHighlights: Includes an optional opportunity for advertisers interested in collecting leads and sending product samples to attendees who either didn’t attend the meeting or were not comfortable waiting in lines for product samples.
- Retargeting: Continue to generate leads long after the meeting with 50,000 retargeting impressions to AAD members and Summer Meeting attendees.
Some substitutions may apply if the above assets are sold out.
*Your materials can go live in late June and stay up until the 2022 Annual Meeting cycle begins.
Rate
$22,300
Three packages available
Deadlines vary. See individual product deadlines.
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities are based on projected attendance and room blocks.