Engagement Packages

Amplify your success with a well-planned marketing campaign

Reach

We maximize reach to both the
in-person and virtual audiences through a combination of highly engaging in-person and virtual solutions – emailed and mailed – and plan distribution to registered attendees, previous attendees and the full association membership. This flexible approach means we reach a wide audience where and how they want to engage.

Frequency

Getting your messaging in front of the target audience frequently is critical due to the many distractions at both in-person and virtual meetings. Our approach strategically integrates multiple messaging opportunities surrounded by essential content at various times during the event.

Content

Engaging content is the cornerstone of any successful campaign, as it shows your message in the right context. From meeting information to high science, we know exactly what content resonates with HCPs before, during and after the event.

Variety

Convention attendees consume information in different ways, at different times. It’s essential that your messaging is seen across a variety of media for both the in-person and virtual audiences – printed, available onsite, online and pushed – before, during and after the meeting.

These packages help create experiences that allow attendees to consume information when and how they like, therefore optimizing engagement and creating meaningful ROI for your efforts.

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