Meeting News and Navigation Products
Icon Key
Push
Personal Delivery
Traffic Building Products
Reach Professional Members
Reach All members
Lead Gen
Frequency
Branding
Jump start your marketing!
Be part of this essential planning resource for attendees
Reach: 16,000+ AAD members and Summer Meeting attendees.
Content: Information about the meeting experience.
Distribution: Mailed in mid-June to 16,000+ members.
Deadlines
Space reservation deadline: May 18, 2021
Materials due: May 27, 2021
| Rates | |
| Back Cover | $12,500 |
|
Cover Tip*
|
$8,920 |
|
Inside Front Cover
|
$6,690 |
|
Inside Back Cover
|
$5,380 |
|
Full Page
(one available) |
$5,380 |
*Advertiser to provide printed Cover Tip.
New creative should be submitted to AAD prior to the material deadline for approval.
2019 site metrics:
- 43,007 pageviews
- 33,522 users
Data collected May-October 2019.
Multichannel campaign drives attendees to your brand or advertorial again and again
Critical content for AAD members and attendees increases your visibility.
Meeting News Central Visibility
Meeting News Central will be promoted through the following customized marketing initiatives designed to increase impressions and maximize ROI.
A 24/7 central location for the Summer Meeting eDailies, ePreviews and eHighlights, as well as sponsored content and resources. As the push publications are read, each click on an article’s “read more” button brings the reader to Meeting News Central.
Reach: AAD members, 2021 AAD Summer Meeting registrants and previous attendees via ePreviews, eDaily and eHighlights.
Content:
- Science presented at the conference.
- Information on schedules of industry-supported educational programs to include Non-CME (INC) Programs and Industry Expert Sessions.
- Hot-button topics and can’t-miss sessions
New Feature for 2021! An Industry Program schedule will be published on Meeting News Central, where all Industry Expert Sessions and Industry Non-CME’s will be listed. Those with program inserts in the Doctors Bag will have their insert linked to their program listing on this page. Premium insert advertisers will also have a rotating leaderboard within this channel. In addition, a link to this program schedule page will be included in each day’s eDaily.
Hidden
Banner Advertising
Banner ads: Articles in the ePreviews, eDaily and eHighlights will also be published on the front page of Meeting News Central. In addition, links in these publications will push readers to this location. Available advertising includes:
- Front Page Leaderboards
- Front Page Rectangle
- Front Page Vertical 300 x 600
- Front Page Video
Ads rotate on the front page of Meeting News Central throughout the entire event cycle.*
Channel advertising is also available in:
- What’s New
- Daily Coverage
- Exhibit Hall
Each channel offers:
- Leaderboards
- Rectangle Ads
- Vertical 300 x 600
Ads rotate on a channel page of Meeting News Central throughout the entire event cycle.*
*Length of advertiser exposure dependent on date of purchase.
Advertorial Content
Industry Content:
- Advertiser supplies a 250-word article for publication on Meeting News Central.
- Headline, company name and the words “Advertorial Content” appear on the front page of Meeting News Central throughout the entire event cycle.*
- Full article appears on an exclusive article page with a hero image, Vertical 300 x 600 ad and a request-for-more-information form. (Advertiser supplies 250 words, image and ad.)
- Article also appears on advertiser company page, which includes company details, logo/photo and description. (See specifications for details.)
Industry Resources: We’ll share your research, white papers, ebooks or other downloadable files on the front page of Meeting News Central throughout the entire event cycle.*
- Labeled as “Industry Resources,” your document name and company name will be listed on the front page of Meeting News Central.
- Your resource appears on an article page with a 100-word description of the resource and a request-for-more-information form.
- Gating is available upon request for lead collection.
- Resource also appears on advertiser company page, which includes company details, logo/photo and description. (See specifications for details.)
- BONUS: Links to Industry Resources will be included in ePreviews, eDaily and eHighlights!
Industry Programs: Share your pre-recorded (or onsite recorded) AAD INC program or Industry Expert Session on Meeting News Central to expand and extend its visibility throughout the entire event cycle!*
- Your program name and company name are listed on the front page of Meeting News Central
- This leads viewers to your full program.
- Advertiser can add up to 100 words of descriptive copy.
- A request-for-more-information form will be included.
- Gating is available upon request for lead collection.
- Program also appears on advertiser company page, which includes company details, logo/photo and description. (See specifications for details.)
*Length of advertiser exposure dependent on date of purchase.
Up to six full months of exposure!
Meeting News Central will launch in June and remain active through the 2021 AAD Summer Meeting in August and up to the 2022 Annual Meeting cycle. You can link your advertorials, programs and resources on this official AAD branded site in your own promotions long after the event is over!
(Length of advertiser exposure dependent on date of purchase.
Content can be removed if required for compliance.)
Deadlines
Space reservation deadline: June 8, 2021
Materials due: June 15, 2021
Deadlines are ongoing. Dates above are noted for maximum exposure.
Rates
| Banner Advertising | |
| Front Page Leaderboard | $5,170 (four rotating in position) |
| Front Page Vertical 300 x 600 | $4,205 (four rotating in position) |
|
Front Page Rectangle
|
$3,230 (four rotating in position) |
|
Front Page Video
|
$5,000 (one available) |
|
Channel Leaderboard
|
$3,875 (three rotating in position per channel) |
|
Channel Vertical 300 x 600
|
$3,150 (three rotating in position per channel) |
|
Channel Rectangle
|
$2,425 (three rotating in position per channel) |
| Advertorial Content | |
|
Industry Content
|
$6,500 |
|
Industry Resources
|
$4,500 |
|
Industry Programs
|
$10,000 |
Attendee Welcome Guide
Your brand is front and center as the exclusive sponsor of this publication delivered to attendees as they arrive at their hotels!
Reach: Meeting attendees.
Distribution:
- Onsite at headquarter hotels front desks
- Emailed as a link to all attendees in AAD’s Know-Before-You-Go email
- Also available on the front page of Meeting News Central.
- An acrylic stand will also be placed on hotel front desks with advertiser branding and a QR code to open a digital version of the guide for those that prefer a touchless experience.
Content: Key details attendees need to find what they’re looking for and get their meeting experience off to a great start.
Advertiser receives front cover banner logo recognition and the back cover ad of the printed guide, as well as a 300 x 600 ad on the digital version on Meeting News Central.
Deadlines
Space reservation deadline: June 23, 2021
Materials due: June 30, 2021
Rate
$12,500
Exclusive sponsorship opportunity
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities are based on projected attendance and room blocks.
| Icon Key | |
|
Push |
|
Personal Delivery |
|
Branding |
|
Traffic Building Products |
|
Reach Professional Members |
|
Reach All members |
|
Lead Gen |
|
Frequency |
| Icon Key |