Meeting News and Navigation
Conference Bag Inserts/Sponsorship
Opportunity:
- Sponsorship:
- Exclusive sponsorship places your logo prominently on the official conference bags distributed at registration to all professional attendees.
- These bags are not just functional; they’re a mobile billboard that keeps your brand top of mind throughout the meeting.
- Sponsorship includes:
- A corporate and brand logo on all bags.
- Recognition as a sponsor in one ePreview (provided sponsorship has been secured by publication date).
- Inserts
- Advertiser-supplied marketing materials inserted into conference bags.
- Inserts can include:
- Booth announcements and demo schedules
- Promotional materials
- Industry program invitations
Reach: Professional meeting attendees.
Distribution: Handed out at registration.
| Deadlines | Space Reserved | Materials due |
| Sponsorship | May 22, 2026 | May 29, 2026 |
| Insert | Oct. 9, 2026 | Oct. 16, 2026 |
| Rates | |
| Conference Bag Sponsorship | $125,000 |
| Per Insert | $25,000 |
Limit five advertiser-supplied inserts.
Conference Coverage Website
89,394 unique page views in 2025
Opportunity:
- ROS ads, sponsored content and premium placements on the Conference Coverage Website, the official meeting news site for Scientific Sessions.
- As three ePreviews, three Morning Agenda Emails and an eHighlights are read, each click on an article brings the reader to the Conference Coverage Website.
Reach:
- 17,000 registered attendees and American Heart Association members, with bonus outreach to 450,000+ cardiovascular disease professionals via ePreviews, Morning Agenda Emails and eHighlights.
- Months of exposure: The Conference Coverage Website will launch in September 2026, extending the reach of your linked advertorials, programs and resources before, during and after the meeting, on this official Heart Association-branded site.*
Site metrics (2025):
- 89,394 unique pageviews
- 27,805 total users
Data collected Sept. 21-Dec. 2, 2025.
Hidden
Content
- Scientific breakthroughs and the late-breaking science presented at Scientific Sessions.
- Information on Learning Studios and Satellite Symposia.
- Hot-button topics, can’t-miss sessions and interactive activities.
Enduring Learning Studios & Heart Theaters
Your recorded presentation promoted to American Heart Association members for up to eight months!*
Make the most of your educational investment by turning your Learning Studio or Heart Theater into enduring content promoted by the association to its members and other cardiology professionals for eight months after Scientific Sessions.*
- Your program will be featured on the Industry Highlights Channel of the Heart Association’s official Conference Coverage Website, as “Industry Science You Might Have Missed Onsite.”
- Viewers can click through to a dedicated playback page, just like this one.
Your program will be promoted to Heart Association members and other health care professionals.
- Amplify your reach: Engage viewers who missed your on-site session or weren’t able to attend the meeting at all.
- Extend your program’s ROI: Continue receiving value from your session for months after Scientific Sessions.
- Enjoy the power of the Heart Association brand: Appear on an official platform with promotion directly from the association, adding credibility and prestige to your message.
*Programs can be removed earlier upon request.
Run-Of-Site Ads
Ads rotate in display ad positions throughout the Conference Coverage Website during the entire event cycle.*
All advertisers receive at least 20% SOV.
The ads listed below are available individually or combined as a package.
These display ads appear on the home page and news channel pages.
Leaderboard, Rectangle and Vertical Ads also appear on all article pages, and Leaderboards are the only display ads in the Industry Highlights channel. The Leaderboard and Rectangle Ad in the Photo Gallery Channel is reserved solely for that sponsorship and is not a part of the ROS ads.
- Leaderboard (970 x 90) and mobile leaderboard (300 x 50)
- Vertical (300 x 600)
- Rectangle (300 x 250)
ROS ads in some channels populate with content level.
*Length of advertiser exposure dependent on date of purchase.
Bonus exposure: Industry Highlights
An Industry Highlights channel is published on the Conference Coverage Website, which includes a schedule of Industry Programs. All Doctors Bag and Hotel Room Delivery supporters will have their insert within this channel labeled “paid advertising content.” A link to the Industry Highlights page will be included in each day’s Morning Agenda Email.
Additional Conference Coverage Website opportunity:
*Ads and content will remain on the site until the first 2027 ePreview is produced. Length of advertiser exposure is dependent on date of purchase. Ads and sponsored content can be removed if requested.
| Deadlines | |
| Space reservation | Space is limited and available until sold out. |
| Materials due | For exposure from first launch, we encourage materials be sent by Sept. 4, 2026. |
The Conference Coverage Website is regularly updated which allows for a confirmation of your plans at any time until the limited ad positions are sold out.
| Rates | |
| ROS All Positions (three available) |
$20,000 |
| ROS Leaderboard (two available) |
$12,120 |
| Enduring Learning Studio & Heart Theaters | $10,000* |
| Photo Gallery Sponsorship (Exclusive) | $10,000 |
| ROS Rectangle (two available) |
$9,335 |
| ROS Vertical (two available) |
$5,005 |
$500 U.S.-only distribution fee
Requires the purchase of a Learning Studio or Heart Theater recording. See Industry Presentations for details.
The words “Paid Advertisement” will be centered above each digital ad (and sponsored content) in at least 10-point Helvetica (or similar type font).
One of the top three most requested Journeys in 2025!
Opportunity:
- Help attendees find you with this customized agenda for attendees interested in Core Cardiology at Scientific Sessions!
- Individual ads or Single-Sponsor Buyout available.
- Buyout includes:
- Back Cover
- Inside Front Cover
- Three Full Page Ads
- Logo on the Front Cover
- Booth highlighted in a different color than other booths
- View more information
Reach:
- Distributed to meeting attendees on-site.
- Bonus distribution to 450,000+ cardiovascular disease professionals via three emails promoting the Journeys.
Metrics (2025):
- 194,000 email opens.
- 1,400+ Journey channel views on the Conference Coverage Website.
- 470+ flipbook views (online impressions).
- Core Cardiology was in the top three most requested titles as reported by handout staff.
Other Journeys also available:
Hidden
Digital Distribution
- A Journey channel on the Conference Coverage Website includes PDFs of each Journey.
- Promotion of the Journeys in ePreview #3, Experience Scientific Sessions Final Program, and the day one Daily Newspaper, with links or QR codes to each Journey PDF. Plus mention of the Journeys in ePreview #2.
- Three dedicated emails before the meeting to American Heart Association members and cardiovascular disease professionals and registered attendees explaining Journeys. The third email will deploy just before the meeting to encourage on-site pick up and will link to the PDFs.
- Each email will include a “supported by” message with all advertiser company names.
- Links in the Mobile Meeting App to Journey PDFs.
Hidden
Print Distribution
-
Display walls with pockets near the concierge desk and another high-traffic location.
-
Handout staff on day one and two to help distribute, explain and encourage Journey pick-up.
-
Copies in lounges, HeartQuarters and information booths.
-
Copies to each advertiser for distribution in their booths.
Hidden
Content
- All official and industry programming in the specialty.
- Other activities at Scientific Sessions related to this Journey.
- Exhibit hall color-coded map and list of exhibitors specific to this Journey.
| Deadlines | |
| Space reservation | Sept. 18, 2026 |
| Materials due | Sept. 25, 2026 |
| Rates* | |
| Single-Sponsor Buyout | $36,000 |
| Back Cover | $8,000 |
| Inside Front Cover | $7,000 |
| Full Page (three available) |
$7,000 |
*Non-profit rate available; limited inventory.
Minimum ad placements must be achieved for this Journey to be produced.
Daily Newspaper
Reach: Meeting attendees, plus bonus distribution to 450,000+ cardiovascular disease professionals each day via the Morning Agenda email.
Distribution:
- Delivered to hotel rooms in Chicago and via distribution ambassadors at the convention center on Nov. 6, 7, 8 and 9, 2026.
- A PDF of the Daily Newspaper is housed on the Conference Coverage Website.
- A link to the PDF is included in each Morning Agenda Email.
Hidden
Content
- Late-breaking science from Scientific Sessions.
- Need-to-know news and event coverage, including key events, recommendations from the program chair and CME credit information.
- Articles from each day’s daily are also posted on the Conference Coverage Website.
- Snackable takeaways, including “Pearls” from colleagues, social media and blog highlights, Q&As and infographics.
Map Sponsorship details
- Full Page ad immediately preceding or adjacent to the floor map.
- Banner ad on the map page.
- Your logo and booth highlighted on the map.
| Deadlines | |
| Space reservation | Sept. 25, 2026 |
| Materials due | Oct. 2, 2026 |
| Rates Per issue (unless otherwise noted) |
|
| Back Cover | $25,750 |
| Inside Front Cover | $20,600 |
| Map Sponsorship | $19,315 |
| Inside Back Cover | $18,025 |
| Inside Back Cover PI space | $13,390 |
| Junior Page |
$25,000 $20,085 $14,000 |
| Additional Junior Page PI (in conjunction with Junior Ad purchase only) |
$4,565 |
| Full Page | $13,905 |
Electrophysiology and Arrhythmias Journey through Sessions
Opportunity:
- Help attendees find you with this customized agenda for attendees interested in Electrophysiology and Arrhythmias at Scientific Sessions!
- Individual ads or Single-Sponsor Buyout available.
- Buyout includes:
- Back Cover
- Inside Front Cover
- Three Full Page Ads
- Logo on the Front Cover
- Booth highlighted in a different color than other booths
- View more information
Reach:
- 700 printed Electrophysiology and Arrhythmias Journeys distributed to meeting attendees on-site.
- Bonus distribution to 450,000+ cardiovascular disease professionals via three emails promoting the Journeys.
Metrics (2025):
- 194,000 email opens.
- 1,400+ Journey channel views on the Conference Coverage Website.
- 470 flipbook views (online impressions).
Other Journeys also available:
Hidden
Digital Distribution
- A Journey channel on the Conference Coverage Website includes PDFs of each Journey.
- Promotion of the Journeys in ePreview #3, Experience Scientific Sessions Final Program, and the day one Daily Newspaper, with links or QR codes to each Journey PDF. Plus mention of the Journeys in ePreview #2.
- Three dedicated emails before the meeting to American Heart Association members and cardiovascular disease professionals and registered attendees explaining Journeys. The third email will deploy just before the meeting to encourage on-site pick up and will link to the PDFs.
- Each email will include a “supported by” message with all advertiser company names.
- Links in the Mobile Meeting App to Journey PDFs.
Hidden
Print Distribution
-
Display walls with pockets near the concierge desk and another high-traffic location.
-
Handout staff on day one and two to help distribute, explain and encourage Journey pick-up.
-
Copies in lounges, HeartQuarters and information booths.
-
Copies to each advertiser for distribution in their booths.
Hidden
Content
- All official and industry programming in the specialty.
- Other activities at Scientific Sessions related to this Journey.
- Exhibit hall color-coded map and list of exhibitors specific to this Journey.
| Deadlines | |
| Space reservation | Sept. 18, 2026 |
| Materials due | Sept. 25, 2026 |
| Rates* | |
| Single-Sponsor Buyout | $36,000 |
| Back Cover | $8,000 |
| Inside Front Cover | $7,000 |
| Full Page (three available) |
$7,000 |
*Non-profit rate available; limited inventory.
Minimum ad placements must be achieved for this Journey to be produced.
Essential Guide to Scientific Sessions
Opportunity: Advertiser receives front cover banner logo recognition and the back cover ad of the printed guide, as well as home page branded exposure on the Conference Coverage Website, the official American Heart Association meeting news site.
Reach: Meeting attendees, plus bonus distribution to 450,000+ cardiovascular disease professionals via an ePreview.
Distribution:
Hidden
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Content
Information and key details attendees need throughout their experience at Scientific Sessions.
| Deadlines | |
| Space reservation | Sept. 18, 2026 |
| Materials due | Sept. 25, 2026 |
| Rate | |
| Exclusive Opportunity | $20,000 |
Opportunity: Advertising in the essential meeting guide, which includes a complete list of all educational programming.
Reach: Handed to on-site attendees, emailed to 17,000 registered attendees and American Heart Association members, plus bonus distribution to 450,000+ cardiovascular disease professionals in one ePreview.
Distribution:
- Handed to attendees by distribution ambassadors in high traffic areas of the convention center.
- Also placed in publication distribution bins located in key areas of the convention center.
- Emailed to attendees via a link in a stand-alone email one week prior to the meeting.
- A PDF version of the publication will be placed on the home page of the Conference Coverage Website.
- A link to the publication will be included in one ePreview.
Metrics (2025):
- 68,000+ unique opens of the email that sends the Experience Scientific Sessions Final Program to registered attendees.
- 28,000+ views of the digital version.
Sponsor the email that sends the Experience Scientific Sessions Final Program to registered attendees!
Hidden
Content
- All official programming details (date, time, location, description)
- All exhibitor programming details
- Science & Technology Hall Map
- Exhibitor List
- Satellite Symposia
Premium Map Sponsorship details
- Banner ad on map page.
- Your booth highlighted on the map along with your logo.
- Company name callout.
- Full Page ad immediately preceding or adjacent to the map.
Data collected Sept. 30- Dec. 2, 2024
| Deadlines | |
| Space reservation | Sept. 18, 2026 |
| Materials due | Sept. 25, 2026 |
| Rates | |
| Back Cover | $9,065 |
| Map Sponsorship with Full Page | $8,500 |
| Inside Front Cover | $7,935 |
| Inside Back Cover | $7,085 |
| Full Page (10 available) | $5,665 |
| Experience Scientific Sessions eBlast Banner Ad (two ads available) | $5,150 |
Heart Failure and Cardiomyopathies Journey through Sessions
One of the top three most requested Journeys in 2025!
Opportunity:
- Help attendees find you with this customized agenda for attendees interested in Heart Failure and Cardiomyopathies at Scientific Sessions!
- Individual ads or Single-Sponsor Buyout available.
- Buyout includes:
- Back Cover
- Inside Front Cover
- Three Full Page Ads
- Logo on the Front Cover
- Booth highlighted in a different color than other booths
- View more information
Reach:
- Distributed to meeting attendees on-site.
- Bonus distribution to 450,000+ cardiovascular disease professionals via three emails promoting the Journeys.
Metrics (2025):
- 194,000 email opens.
- 1,400+ Journey channel views on the Conference Coverage Website.
- Nearly 900 flipbook views (online impressions).
- Heart Failure and Cardiomyopathies was in the top three most requested titles as reported by handout staff.
Other Journeys also available:
Hidden
Digital Distribution
- A Journey channel on the Conference Coverage Website includes PDFs of each Journey.
- Promotion of the Journeys in ePreview #3, Experience Scientific Sessions Final Program, and the day one Daily Newspaper, with links or QR codes to each Journey PDF. Plus mention of the Journeys in ePreview #2.
- Three dedicated emails before the meeting to American Heart Association members and cardiovascular disease professionals and registered attendees explaining Journeys. The third email will deploy just before the meeting to encourage on-site pick up and will link to the PDFs.
- Each email will include a “supported by” message with all advertiser company names.
- Links in the Mobile Meeting App to Journey PDFs.
Hidden
Print Distribution
-
Display walls with pockets near the concierge desk and another high-traffic location.
-
Handout staff on day one and two to help distribute, explain and encourage Journey pick-up.
-
Copies in lounges, HeartQuarters and information booths.
-
Copies to each advertiser for distribution in their booths.
Hidden
Content
- All official and industry programming in the specialty.
- Other activities at Scientific Sessions related to this Journey.
- Exhibit hall color-coded map and list of exhibitors specific to this Journey.
| Deadlines | |
| Space reservation | Sept. 18, 2026 |
| Materials due | Sept. 25, 2026 |
| Rates* | |
| Single-Sponsor Buyout | $36,000 |
| Back Cover | $8,000 |
| Inside Front Cover | $7,000 |
| Full Page (three available) |
$7,000 |
*Non-profit rate available; limited inventory.
Minimum ad placements must be achieved for this Journey to be produced.
Hypertension and Prevention Journey through Sessions
One of the top three most requested Journeys in 2025!
Opportunity:
- Help attendees find you with this customized agenda for attendees interested in Hypertension and Prevention at Scientific Sessions!
- Individual ads or Single-Sponsor Buyout available.
- Buyout includes:
- Back Cover
- Inside Front Cover
- Three Full Page Ads
- Logo on the Front Cover
- Booth highlighted in a different color than other booths
- View more information
Reach:
- Distributed to meeting attendees on-site.
- Bonus distribution to 450,000+ cardiovascular disease professionals via three emails promoting the Journeys.
Metrics (2025):
- 194,000 email opens.
- 1,400+ Journey channel views on the Conference Coverage Website.
- 525 flipbook views (online impressions).
- Hypertension and Prevention was in the top three most requested titles as reported by handout staff.
Other Journeys also available:
Hidden
Digital Distribution
- A Journey channel on the Conference Coverage Website includes PDFs of each Journey.
- Promotion of the Journeys in ePreview #3, Experience Scientific Sessions Final Program, and the day one Daily Newspaper, with links or QR codes to each Journey PDF. Plus mention of the Journeys in ePreview #2.
- Three dedicated emails before the meeting to American Heart Association members and cardiovascular disease professionals and registered attendees explaining Journeys. The third email will deploy just before the meeting to encourage on-site pick up and will link to the PDFs.
- Each email will include a “supported by” message with all advertiser company names.
- Links in the Mobile Meeting App to Journey PDFs.
Hidden
Print Distribution
-
Display walls with pockets near the concierge desk and another high-traffic location.
-
Handout staff on day one and two to help distribute, explain and encourage Journey pick-up.
-
Copies in lounges, HeartQuarters and information booths.
-
Copies to each advertiser for distribution in their booths.
Hidden
Content
- All official and industry programming in the specialty.
- Other activities at Scientific Sessions related to this Journey.
- Exhibit hall color-coded map and list of exhibitors specific to this Journey.
| Deadlines | |
| Space reservation | Sept. 18, 2026 |
| Materials due | Sept. 25, 2026 |
| Rates* | |
| Single-Sponsor Buyout | $36,000 |
| Back Cover | $8,000 |
| Inside Front Cover | $7,000 |
| Full Page (three available) |
$7,000 |
*Non-profit rate available; limited inventory.
Minimum ad placements must be achieved for this Journey to be produced.
Industry Programming Guide
Opportunity: Advertising in the guide to all industry education at Scientific Sessions.
Reach: Meeting attendees, plus bonus outreach to an additional 450,000+ cardiovascular disease professionals via one ePreview.
Distribution:
- Handed to attendees via distribution ambassadors at the convention center, with additional distribution at registration and in publication bins.
- The Industry Programming Guide will be placed on the home page of the Conference Coverage Website, and within the Industry Highlights channel.
- A link to the guide will be included in one ePreview, which showcases industry programming.
Hidden
Content
- Schedules, locations and titles of Learning Studios, Satellite Symposia, and other industry programming such as roundtables, Heart Theaters, etc.
- Includes a map of Symposia locations.
| Deadlines | |
| Space reservation | Sept. 18, 2026 |
| Materials due | Sept. 25, 2026 |
| Rates | |
| Back Cover | $10,180 |
| Full Panel | $7,475 |
| Half Panel | $4,450 |
Interventional Treatments and Cardiac Surgery Journey through Sessions
Opportunity:
- Help attendees find you with this customized agenda for attendees interested in Interventional Treatments and Cardiac Surgery at Scientific Sessions!
- Individual ads or Single-Sponsor Buyout available.
- Buyout includes:
- Back Cover
- Inside Front Cover
- Three Full Page Ads
- Logo on the Front Cover
- Booth highlighted in a different color than other booths
- View more information
Reach:
- 700 printed Interventional Treatments and Cardiac Surgery Journeys distributed to meeting attendees on-site.
- Bonus distribution to 450,000+ cardiovascular disease professionals via three emails promoting the Journeys.
Metrics (2025):
- 194,000 email opens.
- 1,400+ Journey channel views on the Conference Coverage Website.
- 320 flipbook views (online impressions).
Other Journeys also available:
Hidden
Digital Distribution
- A Journey channel on the Conference Coverage Website includes PDFs of each Journey.
- Promotion of the Journeys in ePreview #3, Experience Scientific Sessions Final Program, and the day one Daily Newspaper, with links or QR codes to each Journey PDF. Plus mention of the Journeys in ePreview #2.
- Three dedicated emails before the meeting to American Heart Association members and cardiovascular disease professionals and registered attendees explaining Journeys. The third email will deploy just before the meeting to encourage on-site pick up and will link to the PDFs.
- Each email will include a “supported by” message with all advertiser company names.
- Links in the Mobile Meeting App to Journey PDFs.
Hidden
Print Distribution
-
Display walls with pockets near the concierge desk and another high-traffic location.
-
Handout staff on day one and two to help distribute, explain and encourage Journey pick-up.
-
Copies in lounges, HeartQuarters and information booths.
-
Copies to each advertiser for distribution in their booths.
Hidden
Content
- All official and industry programming in the specialty.
- Other activities at Scientific Sessions related to this Journey.
- Exhibit hall color-coded map and list of exhibitors specific to this Journey.
| Deadlines | |
| Space reservation | Sept. 18, 2026 |
| Materials due | Sept. 25, 2026 |
| Rates* | |
| Single-Sponsor Buyout | $36,000 |
| Back Cover | $8,000 |
| Inside Front Cover | $7,000 |
| Full Page (three available) |
$7,000 |
*Non-profit rate available; limited inventory.
Minimum ad placements must be achieved for this Journey to be produced.
Mobile Meeting Guide App
Opportunity: Premier Sponsorship or Alert Notifications on the official meeting app for Scientific Sessions.
Reach: Scientific Sessions attendees.
Distribution:
- Available for download before, during and after Scientific Sessions.
- App is web-based and downloadable for all smartphone platforms and
web-enabled devices.
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Content
The Mobile Meeting Guide App provides attendees with instant access and search capability to detailed educational sessions, faculty, abstracts, event information, exhibitors, hotels, schedule-planning and mapping functionality to help locate a room or exhibit booth.
Premier Sponsorship
- Corporate logo recognition on opening app screen (PNG format).
- Corporate or product banner ad at top of main menu page (PNG format).
- Recognition as a sponsor in the following publications (provided sponsorship has been secured by publication date):
- Daily Newspaper
- Experience Scientific Sessions
- One ePreview
- Three complimentary mobile alerts (one per day).
- Recognition on the Scientific Sessions Online Planner.
Alert Notification
Similar to a text message but it goes through the app itself. Real-time marketing for promotion of your booth, program or company. App users will receive new announcements during the conference.
| Deadlines | Space Reserved | Materials due |
| Premier Sponsorship | May 22, 2026 | July 31, 2026 |
| Alert Notification | Sept. 18, 2026 | Sept. 25, 2026 |
| Rates | |
| Premier Sponsorship | $85,000 |
| Alert Notifications | $11,500 |
Photo Gallery Sponsorship
Opportunity:
- Sponsorship of the popular photo gallery on the official Scientific Sessions meeting news site. The photo gallery is housed in an exclusive channel of its own.
- Sponsorship includes:
- A “supported by” inclusion in the channel.
- An exclusive leaderboard in the photo gallery channel, and a leaderboard and rectangle ad on the gallery page.
- Five company images, logos or photos that will be interspersed between the official photos.
- Promotion of the photo gallery in the Daily Newspaper with a QR code, and in the eHighlights with a “Check out the photo gallery, supported by XXX” type of message.
Reach:
- 17,000 registered attendees and American Heart Association members with bonus outreach to an additional 450,000+ via ePreviews, Morning Agenda Emails and eHighlights.
- Months of exposure: The Conference Coverage Website will launch in September 2026, extending the reach of your linked advertorials, programs and resources before, during and after the meeting, on this official Heart Association-branded site.*
*Ads and company images will remain on the site until the first 2027 ePreview is produced. Length of advertiser exposure is dependent on date of purchase. Ads and company images can be removed if requested.
| Deadlines | |
| Space reservation/ Materials due |
For exposure from first launch, we encourage materials be sent by Sept. 4, 2026. |
| Rate | |
| Exclusive Opportunity | $10,000 |
Get year-round visibility to 300,000 American Heart Association members and cardiovascular and cerebrovascular professionals!
Learn about advertising in the Professional Heart Daily and Science News publications.
Heart Association conference exhibitors receive a 20% discount!
The American Heart Association’s Scientific Sessions 2026 is planned as an in-person meeting in Chicago. If the meeting must be canceled or converted to virtual, the American Heart Association and Ascend Media will transition advertisers to options of equal value and exposure. Advertisers preparing materials specific to a booth or program are encouraged to prepare secondary general branding materials in case the meeting converts to virtual only.
Advertisers preparing materials specific to a booth or program are encouraged to prepare secondary general branding materials in case the meeting converts to virtual only.
All print ads must include the words “Paid Advertisement” centered at the top of the page and in at least 10-point Helvetica (or similar type font).
All rates are net. No agency discounts apply. Cancellations are nonrefundable.
All quantities herein are based on projected attendance and association membership numbers and, in some cases, projected non-member professionals, and are therefore not guaranteed.